Home > Business Blog > Business Models > Archive by category 'Part-Time Business'
I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus:
Hillshire Farm ham and turkey + reusable Gladware
= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers
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What partnerships could you consider in your business?
Example: B&B could supply guests with brunch [...]
When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:
Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?
Early on when transactions had no costs, doing [...]
I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.
Wishful Drinking
Carrie Fisher [...]
Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]
A friend of mine is thinking of starting her own insurance business, but she can’t leave her full time job until she’s tested the waters and determines if she has what it takes or if there is enough demand for her offering. We talked about the kind of marketing practices she could dabble in that [...]
In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s clothing we are trying to get rid of and think of what else we can make money on. In this [...]
Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources.
With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to how [...]
Having a baby is great, but no one wants to share how hard and sweaty it is - and no woman wants to go hmoe looking like a hockey player after the big game.
Hospitals should consider thinking about their procedures as services. They refer to them as “hospital stays” - that is often how we [...]
Modeled after Swiss and Danish efforts which sell knit goods handmade by real-life grandmothers, French based Golden Hook is a company that lets customers design their own hat and then choose the grandmother they’d like to knit it.
The Concept:
Customers choose a hat—classic, long or Peruvian, with pompom or without.Â
Customer choose a blank hat or one of the [...]
At a recent email marketing workshop, several audience members asked me about old lists of customers or contacts they’ve gathered but have never emailed. Should they email them? Do they need to get permission again? All of these questions focus on the gray area of getting started building your email marketing list.
Have any of the [...]
