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If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1.      Research.
First, you want to read the local [...]

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Yes, the economy is ugly.
Yes, customers are tightening their purse strings.
Yes, it’s harder to bring in new sales.

Blah. Blah. Blah. Things are tough for many people
right now, but that’s no reason to just sit back and
wait for things to get better.

It’s time to take action!

No one said being an entrepreneur is easy.
Your business is [...]

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“My site is optimized for the search engines, and it’s not showing up online.”
Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted their money.
Maybe you can relate?
Did you just spend a lot of time and money on a search-engine-optimization (SEO) service promising you [...]

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Ok. You have a newsletter registration on your home page,
and people have started to sign up.
Great! Now, what do you do?
A.     Sit back and watch who signs up.
B.     Communicate with your new registrants right away.
C.    Send valuable information to your list on a regular basis.
If you answered B and C… Ding, Ding Ding! You are [...]

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Small Business Public Relations – What Is It?
When many entrepreneurs think of public relations (PR), they
think about sending out a press release.
But PR is so much more…
It entails all of the communications you have with the media,
customers, employees, partners, etc.
Why Do You Need It?
By communicating with your customers and the media, you
can share your message, [...]

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You have your new Website up and running, and are ready to start bringing in sales.
Perhaps, you spent hours writing the copy yourself?
Or maybe you hired a big, Web company to design a site with all the bells and whistles?
Either way, you are not finished…. unless, you did this one, key step…
Did you have outsiders [...]

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I don’t know about you, but I grew up dreaming of running my own business. One of my sources of inspiration was Entrepreneur Magazine. I’d go over to the bookstore, flip through each monthly issue and get TOTALLY psyched about the possibilities ahead of me.

Rieva Lesonsky was Editor of that magazine at that time, and so, it’s [...]

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Most people are afraid to use YouTube to promote their business. But you shouldn’t be and here’s why: the most popular videos aren’t professional productions. They’re just a girl or guy, that gets in front of a camera and talks about what he/she knows best. No expensive equipment required.
Here are 12 of my favorite tips [...]

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Woo Hoo! It’s the New Year. Did you make a resolution
to lose weight, stop smoking, or get in better shape this
year?

Maybe you want to start your own business?

Well, as most of you know, it can be very difficult to
keep a resolution. I always like to think of resolutions
as long-term “goal setting” [...]

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It’s time for holiday fun, sales… and scams.
“I got ripped off! Can you help?”
I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results.
As a business owner who started her business with nothing, I HATE to see other business owners get ripped off. [...]