Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Small Business Public Relations – What Is It?
When many entrepreneurs think of public relations (PR), they
think about sending out a press release.
But PR is so much more…
It entails all of the communications you have with the media,
customers, employees, partners, etc.
Why Do You Need It?
By communicating with your customers and the media, you
can share your message, [...]

Is your site optimized for the search engines? If not,
does one of these statements sound familiar?
• I don’t need SEO.
• It’s too expensive.
• I was ripped off by SEO in the past.
Well, here’s the cold hard truth about SEO:
You need search engine optimization to compete.
What happens right now when potential customers
are looking for your services?
Go ahead. Try it.
Type [...]

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Woo Hoo! It’s the New Year. Did you make a resolution
to lose weight, stop smoking, or get in better shape this
year?
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Maybe you want to start your own business?
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Well, as most of you know, it can be very difficult to
keep a resolution. I always like to think of resolutions
as long-term “goal setting” [...]

So I just got off of a publicized teleseminar with one of the
top gurus in the information marketing industry. But get this…
there were only three people on the call!
I couldn’t believe it! Here I had access to free information and
answers that could make me money… so I asked question after
question and wrote notes like crazy.
When [...]

If you need to bring in new sales immediately and are
overwhelmed with all of the Webinars, books, programs,
services, and other “opportunities” that come across
your desk on a daily basis, stop for a moment and take a
breath.
Here are three tips to help you simplify the
process and actually see an increase in income ASAP.
1. Ask for Work.
If you [...]

It’s time for holiday fun, sales… and scams.
“I got ripped off! Can you help?”
I’ve heard this so many times… good business people spending a lot of money on big companies or agencies and seeing little results.
As a business owner who started her business with nothing, I HATE to see other business owners get ripped off. [...]

Once you start pitching the media, you may find
yourself sucked into the fast world of deadlines
and being connected to your “Blackberry leash”
almost 24/7.
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And even though you are working like a dog, you
still may have to deal with…
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“Why are we not seeing more sales?”
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“Why did that reporter misquote me?
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“Why is the competition in [...]

Woo Hoo! The holidays are here… time to have fun with
family and friends and get some R and R. But usually, the
holidays also bring stress… especially if you’re an entrepreneur.
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At work, maybe you:

 Must raise sales numbers by 12/31…

 Lay off employees to cut costs…

 Finalize year-end client reports…

 Pay taxes…

 Tackle a massive, “To Do” list [...]

You can still get PR even if you don’t have a lot of money. Remember my post from last week?
Well, here are two more myths… shattered!
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Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a [...]

How was your Halloween? Was it as scary as your current, publicity activities?
Well, if you’ve had bad publicity experiences in the past and are afraid to move forward, don’t be!
After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to write [...]