It’s pretty rare that a startup secures significant seed funding from “outside investors” unless one of two things are true:

1) You’re part of “the network”: This doesn’t just mean that you know someone who can introduce you to a top angel or a VC. Really being in the in-crowd so to speak means that you might be a former PayPal employee and built a strong network there, or have lived in San Francisco for years and have become buddies with investors in your space that believe in you as a person.

2) For everyone else, it’s all about traction. Investors want to see that you have a working product you can show them, and even more importantly, that you have people using it and even paying you money for what you have created. Sounds simple, but in reality most startups take a significant investment of time and money before they get to this stage. And even once you get there, it is still an uphill battle demonstrating enough “proof” that you can scale your idea from 1,000 users to 1,000,000.

For young entrepreneurs, another way to try and tackle this problem is to check out seed development programs like YCombinator, TechStars and others. They’re a great way to get in the network and get a small amount of cash to get going. Whether you go this route or not, keep working your butt off, plan for the future and always do everything you can to keep your company afloat while you walk through the fire to the other side!

About the author

Corey Kossack is a Managing Partner at Game Change Ventures, focusing on partnering and consulting with startups in the areas of social media, consumer Internet and e-commerce. Corey is also an Operating Partner at Game Change Ventures’ first Internet startup, Addoway, a social marketplace that helps you buy and sell with your friends and the people they know. Formerly Corey was one of the world’s largest retailers on eBay, built a $1M company from scratch at age 23, has led multiple startups and received numerous awards for his entrepreneurial achievements.

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You can choose one of six options: Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, C Corporation or S Corporation. You will find that each of these differ to the degree of liability that you, as an individual will have and also how each is subject to taxes.

• A Sole Proprietorship means that you, and you alone, own the company and are responsible for both its assets and its liabilities. This is the most common and by far the simplest of structures, but as a sole proprietor, you can be held personally liable for the debts and financial obligations of the company. This risk also extends to any monetary obligations or penalties gained as the result of an employee of yours. Business financing will be much harder to come by and will also have more risk attached, as investors will not usually invest in sole proprietorships. Both a good and bad point, depending upon how you feel about it, is that you will be completely in charge. You will have the responsibility for making every type of business decision there is, from inventory, to suppliers, to employees, to the type of toilet paper you put in the restroom and if it will roll over or under. Some of the pros for having a sole proprietorship include the fact that if you decide to sell or transfer, you don’t have to get anyone else’s approval. There are few legal costs associated with forming a sole proprietorship and there are few formal business requirements. You also will not be responsible for corporate tax payments, but if this is the only reason that you are considering a sole proprietorship, you might want to think again.

• A General Partnership is when you contract with one or more other people in order to run the business with equal responsibilities and liabilities. These can be operative or financial and must be spelled out in regard to who has what responsibility and how much financial liability each partner has. These are formed by individuals and are taxed much the same as a sole proprietorship is taxed. Some of the advantages include the fact that business financing is more readily available as you can pool your financial resources, though don’t plan on looking to investors for business financing. General Partnerships are also situations that investors go into very cautiously. Finding business financing through an investor may be difficult, if not impossible. You also have others whose expertise and strengths you can depend upon to provide ideas and take on projects that may be beyond your own scope. A General Partnership comes with limited startup costs and there are few formalities to go through in order to form one. Some of the disadvantages are the difference of opinions that can occur. Partnerships can be fraught with discord as the parties have differing visions or goals. Partners are also personally liable for the business’s debts and financial liabilities, something I have counseled against over and over. It is also a situation where it is “One for all and all for one”. In other words, if one of you makes a business blunder or even breaks the law, all of you can be held liable.

• A Limited Partnership can be formed to bring in more expertise or skills or even money, but in this situation there must be at least one general partner that shares equally in the business’s financial obligations and responsibilities. Limited partners are often silent partners to the extent that they are not necessarily involved in the day-to-day running of the business, but may have other interest, financially or otherwise, and they will share in the profits of the business. Various reports will have to be filed with the Secretary of State for your particular state and each state has laws on the books that regulate the responsibilities and obligations of the partners in this type of business. Again, additional business financing may be difficult to come by, as investors are also cautious of this type of business structure, but with the partners in place, additional business financing may not be necessary and you are more likely to attract investors to a Limited Partnership than to a Sole Proprietorship or General Partnership. The reason for this is that the general partner in this relationship can be a corporation or LLC, which can be attractive as far as mitigating financial liability. The con is that the corporation or LLC can also be a part of and have a vote in the major decisions that affect the partnership. Your biggest problem may be in finding the general partner required, as they assume personal liability. Limited partners, on the other hand, can leave the business or be replaced without having to dissolve the Limited Partnership.

• A C Corporation is a traditional business structure that leaves you with little or no personal financial liability. It is established as a unique business entity and is a for-profit, state-incorporated business. Fees are paid and numerous legal documents filed, to include the Articles of Corporation. Unlike the above structures, business taxes are filed separately from personal taxes with the IRS and corporate taxes are paid on a quarterly, bi-annual or annual basis. Any debt the corporation incurs will not be the personal responsibility of the owner or owners. Business financing can be obtained by the corporation, not by the individual, and the corporation can own property, enter into business deals or even file law suits independently of the owners or shareholders. A big plus in having a C Corporation business structure is that the corporation can take advantage of corporate benefit health plans and group life insurance plans, up to a specified amount per employee. Retirement options are often better than those offered by non-corporate plans. The biggest downside is the double taxation that takes place. Besides paying corporate income taxes, the dividends paid to shareholders are also taxed at the applicable tax rate. Though the corporate tax rate can be higher, the initial taxes can be much lower. The first $50,000.00 is taxed at a rate of 15%, while a sole proprietor will be paying 28% on his or her personal income tax from the first dollar.

• The S Corporation, which happens to be my favorite business structure option, is much the same as the C Corp in reference to liabilities, but an S Corp is not double taxed. An S Corporation is only taxed on the personal level, which for the first $50,000.00 may be higher, but in the long run will be lower than what a C Corp will ultimately pay. It is also really easy to convert from an S Corp to a C Corp if your business grows to such an extent that you wish to change your business structure. Most of the paperwork will already be in place and the financials will be well-documented, so converting from one to the other is fairly easy and pain-free. An S Corp can have no more than 100 shareholders, for example, which would be one reason to convert to a C Corp. An S Corp also has residency requirements that a C Corp will not, but as long as you meet the criteria, I would definitely look at structuring your business as an S Corporation as opposed to any other. Business financing is usually the easiest to obtain when you are an S Corp, though both the S and C Corps commonly receive investor financing. The biggest difference between an S Corp and a C Corp is in the taxation and the additional risks associated with the higher taxation.

• A Limited Liability Company, or LLC, is a relatively new business structure that basically incorporates the advantages of a Sole Proprietorship with that of a Corporation. Basically, it operates as a separate legal business entity, but without having to incorporate and be subject to the rules, regulations and taxation of a Corporation. A fairly simple operating agreement is drawn up and agreed upon by the members, and then filed with the state, but shareholders are not required and the formalities that a corporation must adhere to are not upheld in the case of an LLC. Most LLCs must have two or more members, but some states are doing away with that requirement and allowing a single member to form an LLC. This is kind of a “you can have your cake and eat it too” form of business structure, and though I personally don’t care for an LLC, I can appreciate the advantages of an LLC, such as the personal liability protection and the more relaxed requirements when it comes to paperwork. Business financing is more readily available than for an SP, GP or LP, but not as easy to come by as if you had a Corporation. Some investors though are becoming much more comfortable with this newest form of business structure, just making sure that the structure of the LLC is designed to provide the investor with a specified amount of control.

So, do your research. I definitely suggest obtaining the services of either a business attorney or a financial advisor, especially if this is your first look at business structure and how it could possibly affect your business financing. And, I’d like to remind you that I always recommend separating your business finances from your personal finances; more than ever in today’s economy, well-informed decisions and erring on the side of caution will give you some form of financial protection.

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So why aren’t the banks lending? One reason is Congress won’t let them. The government gave banks money to bail them out, but told them not to repeat their mistake of giving loans to undesirable candidates. That seems reasonable, but it really is a vicious cycle. With the downturn in the economy, more people are losing their jobs, which means they aren’t making any money. Few businesses are hiring due to less spending etc. so people can’t find work. These people decide to start their own business, but can’t get a loan because they don’t have a job.

So what can you do as a business owner (new or already established) to get some capital for your business? One thing you can do is to look into business cash advances. These cash advances are given to businesses that sell a portion of their future profit in exchange for capital they will receive now. They are similar to payday loan companies–where you get a cash advance for your paycheck, but you end up paying a little more than you borrow.

Another thing you can do is work on your credit score. With a debt management program, you can work with your creditors to get out of debt and slowly restore your credit. Doing this will open the door hopefully for banks to start lending again.

Bank of America for example has promised to lend $5 billion to small businesses this year, which could start a domino effect for lending. If Bank of America can prove to other banks lending to small businesses aren’t as risky as they think they are, we could really be seeing some improvement in 2010.

I guess we will just have to wait and see what happens, but for now there are options out there for small business owners and entrepreneurs such as business cash advances as well as a debt resolution program. It might just take a little more creativity and thinking outside the box to get the capital you need.

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Franchising, like starting any small business, requires a financial investment and risk. I like to use the old adage … if it were easy, everyone would do it. With a large small business lender struggling, franchisors are getting more creative with their ability to help franchisees and others use a proven business model to own their own business. A good example of that is Marco’s Pizza.

Marco’s has decided to take the issue of financing into their own hands. According to a press release, to help current and potential franchisees overcome the credit crunch, Marco’s Pizza has created several innovative financing tools.

To help with store down payments, Marco’s introduced a private equity fund that can invest $50,000 to $100,000 per store. The company is also developing a $50,000,000 private equity fund that would finance up to $250,000 of a new store’s costs, depending upon the franchisee’s investment. Those eligible for both programs must either have proven experience in the franchised food service industry or be current Marco’s Pizza franchisees.

“Marco’s Pizza’s year-to-date growth is outstanding given the tight credit environment,” said Marco’s CEO Jack Butorac. The company achieved more than ten percent chain growth in the first half of 2009. “These financing tools were recently introduced to help increase Marco’s growth rate through franchisee candidates and expanding franchisees facing credit challenges.”

“The due diligence of our credit providers is impressive and, I believe, a major validation of Marco’s business,” CFO Ken Switzer added.

Marco’s also offers franchisees the opportunity to lease complete stores through its captive leasing company. The program can provide up to $200,000 in financing for a new store. Marco’s is also developing a new leasing program that can provide up to $125,000 of equipment-only financing per store.

Many other franchisors assist in financing. Some home-based franchise opportunities will help finance the franchise fee and others will provide short term loans to help you get your business off the ground. As the credit markets continue to evolve and as people continue starting new businesses, be sure you thoroughly investigate financing options to give yourself the lowest interest rate and the best opportunity for success!

Links

http://www.washingtonpost.com/wp-dyn/content/article/2009/07/20/AR2009072000962.html?nav=rss_business

http://www.pmq.com/news/news.php?id=13166

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The loan is for amounts up to $35,000 and meant to be a short-term solution to stimulate cash flow. The goal of the ARC loan is get owners investing in their businesses again, instead of just scrapping by with their heads barely above water. The loan proceeds are systemically paid out over a period of six months and repayment does not begin until the last disbursement has been received. Repayments can be made for up to five years. The loans are available starting June 15^th, 2009 through September 10, 2010 or until the all the funding has been disbursed. The loans will be issued by commercial lenders and then backed by the SBA. The SBA will then pay the commercial lenders a monthly interest rate.

Ideal candidates will have a plan for future cash flow, a history of profitability in at least one of the business’s previous three years, and are no longer than 60 days past due on their current debt payments. The loan program is not available to start-ups, non-profits, or companies that can not prove viability.

This new program just might be the break many small business owners have been hoping for to get them back in control of their finances. For more information, visit http://www.sba.gov/recovery/arcloanprogram or contact your current SBA approved lender for application details.

I’d love to hear your comments below! Please be sure to follow me on www.twitter.com/glamajama and sign up for my newsletter at Moms Can Launch!

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I just moderated an expert panel on video as part of the Wells Fargo Webcast Series on this very topic and believe it’s a great way to get a snapshot of residential and commercial real estate realities and strategies. The program discusses how real estate can be a tool for reducing expenses as well as generating revenue. It also sheds light on the new rules of the road, including federal initiatives that impact us. Learn about:

• Lowering monthly payments by refinancing or renegotiating
• Mitigating commercial property tenant vacancies
• Reducing overall operating expenses and discovering true cost savings for your business
• Adapting to the current residential and commercial property markets

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Hillshire Farm ham and turkey + reusable Gladware

= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers

What partnerships could you consider in your business?

Example: B&B could supply guests with brunch vouchers to neighborhood eatery

• Inn keepers are off of cooking duty
• Eatery gets paid in full up front
• Guests can have what they want, when they want for a fixed price included in overall bill

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Do you have the next great moneymaking idea?

StartupNation is working closely with the wonderful folks at Mark Burnett Productions/ABC to help them in their search for entrepreneurs, inventors, businesspersons, dreamers, promoters, creators, innovators, etc. We hope is to find someone – maybe you – who can be part of the soon-to-be-released show called, “Shark Tank”. If you feel you have a lucrative business idea but just can’t seem to secure the financial backing to get it off the ground, then “Shark Tank” may be just what the doctor ordered. Each episode features aspiring entrepreneurs pitching their business ideas to moguls in hopes of landing investment funds.

How to apply to appear

In order to have a chance to enter the “Shark Tank” and see if your idea causes a feeding frenzy, here’s what you do: Send an email to this email address at Mark Burnett Productions: dpo.casting@gmail.com.  Address your email to Mr. David Polanzak and be sure to include the following information: Name:

• Age:
• Hometown:
• Best Phone Number:
• Photo of You:

* Be sure to put in the Subject Line of your email the name, “StartupNation”, and whether you are an Inventor, Entrepreneur or both.

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1. Why will people pay you? (money, votes, donations)
2. What does it cost you to sell your item…margins?
3. What protects you from competition, price-feature battles?
4. How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing anything at a huge scale was very cheap. In order to be successful (a subjective term), you didn’t have to be very big at all. Some efforts don’t look at revenue as the only sign of success, and it’s probably safe to assume they have no real business model.

Identifying tribes and determining the success of working with them is not a new idea; the concept of tribe mentality or acting in a way that benefits the tribe has been around since cavemen. But, the concept of bringing people together, of building tribes, makes the internet is the best friend of people focusing on the third component, differentiating yourself from the competition. Once a network is in place, it is extremely difficult for someone else to disrupt it. I’ll add to this that the network must be active, relevant and provide value. 

The internet, it’s “isms” and even some of our online behaviors are permeating our culture. It is affecting business models offline as well. Local t-shirt and records stores, traditional advertising firms, and political campaign have different business model than they did ten years ago—can you imagine Dukakis, Stockton, Bush Snr, or Dan Quayle, figuring out what tweeting means?

Viral marketing and the growth of cash-free marketing means that people can spread an idea farther and faster than ever before. It also makes it far cheaper for a competitor to enter the market.

Here are three examples of companies leveraging online to create mini movements:

What mini movement is driving your business?

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Traditionally, companies that “do good” are generally non profits, and when people find out that a traditional small business is also “doing good” they feel like somehow the company must be taking advantage of the community it is serving if it is also turning a profit. I do not believe this to be the case and formed my consulting company based on the premise that small businesses would contribute to a triple bottom line if they knew where to find it.

Creative Capitalism has been around for a while. Formerly known as social entrepreneurism, it is a concept newly labeled by Bill Gates, Warren Buffet and other market leaders and the premise is that “we should attempt to stretch the reach of market forces so that more companies can benefit from doing work that makes more people better off.” The book is available on Amazon (unsure of where the profits go). So far, it’s a pretty foreign concept to most bottom-line discussions. Having spent time reviewing the giving trends of big tycoons in the past (land trusts, libraries, parks), there is something different about the timing of this idea: the generation that is receiving it.  

The 30 and 20-somethings have grown disillusioned with where the 1980s consumption and 1990s holding on behavior have gotten us. Those that have the means to get out and travel, see the disparity in the world, come back and want to do something about it. With technology to reflect back their experiences they are twittering, facebooking, myspacing and texting what they are seeing to one another – and a small group are doing something about it.

Why profile TOMS?

Two reasons: 1) Anyone who has seen true the true spirit of leadership in play knows it is the eagerness to lose oneself in the group for the good of the group. This quality is best exemplified in Blake Mycoskie for the simple reason: that is where the heart of his business began. One for One, from day One. 2) Any size business should learn that a social model (something that takes into account the community in which it survives) thrives 10-fold compared to businesses that have tunnel-vision on bottom line sales. There is something to be said for karma.

About the Company

TOMS Shoes promises to give to children in need a pair of shoes for each pair it sells. The company  has given over 140,000 pairs of shoes and expects to give more than 300,000 pairs this year.

TOMS Shoes launched in Venice, California and sold 10,000 pairs during the first year in business. As a result, Blake returned to Argentina in October of 2006 with family and friends and unveiled the second phase of his business plan: the Shoe Drop Tour. To meet demand, TOMS now offers Shoe Drop Tours throughout diverse regions of Argentina. These are volunteer opportunities where TOMS Shoes supporters hand-deliver shoes to children. Since its beginning, TOMS has given over 140,000 shoes to children in need around the world. 

Here is a bit of my discussion with Blake:

Why shoes?
BLAKE: Walking is the primary mode of transportation in developing countries. Children walk miles just to get food and water, to make their way to school, or to reach medical help. In some communities, children can’t even attend school unless they have proper footwear. And the leading plague in these countries is soil-transmitted parasites. Shoes are such a simple answer to these problems children face every day.

See TOMS educational videos: One Day Without Shoes and Why Ethiopia (warning on the second video for graphic images)

Technology is required in today’s job market. Is TOMS Shoes looking to attract a blended workforce, or does the average age of the workers in the company reflect a standard .com?
BLAKE: For the first few years, our staff reflected the young, evolving company that we were. But as we grow, TOMS is definitely looking to attract a diverse workforce. We’ve become much more aware of our needs, and therefore able to hire individuals with specific skill sets, relevant experience, and worthy knowledge. I am still the CEO and Chief Shoe Giver, and I continue to immerse myself in TOMS because it’s my passion. I have creative ideas and feverish curiosity, and my team is receptive to that. But I definitely have trust in those who are facilitating the every day, drafting direction, and establishing strategies.

Your company is for-profit. What sort of profit sharing model exists for the employees and how did you arrive at the decision to not do a nonprofit?
BLAKE: My earnings from other businesses I had started before TOMS are what kept us afloat in the earlier days- TOMS was not funded by an outside 3rd party. I never had to present a business plan or get approval, I just had trust in myself and the One for One concept. Of course people laughed when I said TOMS would give a pair of shoes away for every pair we sold, but now TOMS is proving One for One as a viable business model. Our customers have been amazing supporters since day 1.

I created TOMS as a for-profit business to ensure a sustainable way of giving. We’re able to give shoes weekly in Ethiopia, and monthly in Argentina. I also wanted to prove that you can build giving into your business model from day one and still be profitable. We get a lot of inquiries from all types of organizations wanting to get involved with TOMS in one way or another. It’s a blessing, really, but we have to be careful in these first critical years of building our brand.

You are an example of an individual whose actions will help define the generation they are in. Your generation is described as both the “me generation” and the “giving generation.” How do you think your generation should be characterized?
BLAKE: This generation is one that thrives off of action. We don’t dream about change, we make it happen. We don’t imagine a way to incorporate giving in to our daily lives- we do it. TOMS has so many young supporters who are passionate about the One for One movement, and who share the story and inspire others every day they wear their TOMS. Seeing them support this business model is proof that this generation is ready and able to create a better tomorrow.

People connect with TOMS beyond just owning another pair of shoes. There’s something more every time you slip on a pair, every time you share the story, every time you suggest a pair of TOMS as a gift because no matter what brought you to purchasing a pair of TOMS, you are making an impact on a child’s life. Will there be saturation of cause-based marketing? Most likely, but TOMS has paved the way for other entrepreneurs to incorporate giving in to their businesses.

The One for One mission is sticking with this generation, and causing a new way of thinking. We grew up with parents who were taking those first small steps, and now we are just charging full speed ahead towards a better tomorrow. We have to. One for One is proving that you can bring closure to an issue by incorporating a conscious decision in to the actions you already take- whether its as a consumer purchasing a product, or a business looking for ways to inspire a better tomorrow. It makes consumerism and philanthropy come together full circle.

Carpe Diem!

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