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Bootstrapping

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I had a moment (I can pinpoint it exactly) when roller coasters seemed to lose their luster for me. It was about 30 seconds after de boarding a Turkish Twister after having had about 6 sips of a soda…and I was down for the count, on the ground, laying flat on my back for about [...]

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FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS.Â
From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers’ ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits from [...]

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Reprinted from tensionbreaker.com: How the Recession Affects Sesame Street

After its expenses come under increased government oversight, the number 4 pulls its sponsorship.
Cookie Monster being replaced by his cousin, Ramen Noodle Monster.
Elmo’s World downsized to Elmo’s Corner.
Bob finally forced into retirement.
Zoe replaced with an orange sock from the Dollar Store.
Grover teaches Abby Cadabby about last and [...]

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If you are on a bootstrap marketing budget and looking for do-it-yourself publicity, you need to be on “GARD” for media opportunities that can catapult your brand to the next level.
In this video, I explain the “do it yourself” system that has helped me garner media features from such outlets as USA Today, E! TV, [...]

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The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet.  According to a Universal McCann 2008 study, 272 million people are using social media.  Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies [...]

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This idea gives “green business” a whole new meaning…
Anti-Theft Lunch Bags will deter the most glib of lunchroom swappers. Slip your sandwich into one of the green-splotched decoys before placing it in the office refrigerator and even the most brazen thief will think twice before running off with your “mildewed” PB&J. ($10 for two packs [...]

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This example is why newspapers and TV must reinvent themselves, or die.
Obama is Lincoln v2.0
Taking a page out of Lincoln’s Handbook on How To Be A Good President, Obama is everywhere in the community: at dinner, on The Tonight Show, at the soup kitchens, in meetings, on The Hill. He’s like the “Where’s Waldo?” of Presidents. He’s [...]

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This post is simple: A reporter for one of the top 3 news sites in the world contacted me. She interviewed me already, but has now asked that I inquire within the StartupNation community as to whether any of you have used severence pay to start a business.
She’s looking for a lead person to feature in [...]

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Grandmothers have many great qualities. This idea had a “Greatest Generation” ring to it: Capturing their ability to make the most of limited resources.
With just that talent in mind, Oxfam recently recruited a team of what it calls Green Grannies to offer advice to the UK public about everything from how to darn socks to how [...]

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Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.”  If you missed Part 1, please click here to Read Part 1.
Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I actually [...]