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Whether you agree with the phenomena or not, celebrity sells. I have personally seen the momentum it can create with my own company, Glamajama. A celebrity fan or customer gives your brand credibility in the marketplace and makes your company newsworthy. Celebrity Gifting Suites are one of the many ways you can [...]

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We have all heard the horror stories of big business pitted against small business.  The classic David and Goliath tale played out from Wall Street to Main Street with all kinds of financial causalities in their wake.  While the tales may differ, the moral is the same.  The big fish will always try to eat [...]

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If you want to get some new business, here are three quick tips that may help you boost your customer-list fast…
1. Make A List. Check It Twice.
Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list.
Research each of these [...]

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For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink?
Aronado Placencia, host of [...]

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As a bootstrap entrepreneur, I’ve learned there are just some things you don’t cut corners on. My “golden rule” has always been to hire the best Lawyer, Accountant, and Business Consultant you can find, even if you can’t afford it. The truth is you simply can’t afford NOT to.  Running my small business over the [...]

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Want insider secrets from a highly successful entrepreneur on how to survive tough, economic times?
Well, today you’re in luck. I caught up with George Cloutier, owner of the highly successful business, American Management Services, http://www.amserv.com/, to discuss his new book, “Profits Aren’t Everything; They’re the Only Thing.”
Here’s what he had to say.
Tell us about [...]

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I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter.  I’m sure you’ve read some recent press in the media bragging about Threadless being the company to emulate when it comes to monetizing on Twitter. (Read one article from Inc here) [...]

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I wouldn’t encourage the naysayers to start chanting “the wicked witch is dead” just yet, but there has been a definite decline in Twitter users. According to the latest research from eMarketer, Twitter posted a decline in users from 23 million to 20 million. How is this possible you ask? Easy. The honeymoon is [...]

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As the “royalty” status of Hollywood stars has risen, so has their effectiveness as key influencers in consumer purchasing behaviors. Celebrity product placement is considered an “influencer-marketing” approach for helping brands increase their competiveness in an increasingly crowded marketplace. Marketers and small business owners can harness that power through strategic product placement opportunities that have [...]

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To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Guideposts.com—a site devoted to helping people find and reach their potential. This site interested me not so much from an entrepreneurial standpoint, but because of its history.
The nonprofit organization was founded in 1945 [...]