Jeff Fisher, author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. His first book, "The Savvy Designer's Guide to Success" was released by HOW Design Books in 2004. Other books are currently in the works.
Fisher, a professional graphic designer for over 30 years, has spent his career designing identities, advertising and marketing materials for major corporations, government agencies, educational facilities, nonprofit organizations and small businesses. He has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in over 160 books and publications about logos, the business of graphic design, and small business marketing. Graphic Design USA magazine named Jeff Fisher one of the design industry “People to Watch” in 2009.
The designer first learned of StartupNation when opening a new business bank account in 2005. With the initiation of community forums, Fisher became an active participant in 2006 and was the subject of a SuN podcast interview that same year. In 2008, Jeff Fisher LogoMotives was named a StartupNation Home-Based 100 Winner.
Fisher serves on the Art Institute of Portland Professional Advisory Council, HOW Magazine Board of Advisors and the HOW Design Conference Advisory Council. He has written for HOW Magazine, other industry publications, many webzines and other resources. In addition, he is a internationally-recognized lecturer and educator, making numerous presentations each year on the topics of identity, branding, promotion and social media to design organization, design school, university and business group audiences.