Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

What are you doing to increase credibility at your small business?
By Melanie Rembrandt
Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name?
Well, instead of sitting back and watching your sales and credibility decline, take action!
Small [...]

It’s almost spring, and even if there is still snow on the ground, it’s time to think about new beginnings – for you and your business. Do you need a fresh start?
If so, it’s time to create (or update) your specific goals for today, this week, this month, and this year.  To start, write down [...]

Accomplish Your Goals With Less Stress

It’s tax time, and if you are a small business owner, you are probably dealing with financial statements, legal payments and lots of paperwork. Even if you have a team of people to help you, this time of year can be overwhelming. After all, you have to make sure all [...]

Want Small Business Public Relations Success?
If you are a new entrepreneur, you’ve probably heard of using press releases and publicity to help boost awareness for your products and services. However, you may not know exactly what public relations is and what it can do for your business.
Small business public relations is really just building buzz [...]

Save Money and Get Better Results with your PR Efforts
If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so,

Are You [...]

We all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging.
Here are three, key questions to ask yourself to help stay on track with your business goals.
1. [...]

Fabrication is the active part of imagination… the quickening agent that makes the ethereal real and tangible.

February is already here, and it’s time to see how your Website is doing so far this year.
If they are not going well…
Find out what is happening.
Is site traffic down because you have broken links?
Perhaps, your target-market wants different copy?

Look at your analytics and find out what is going on. If you see broken [...]

Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales.
You can [...]

The Global Pet Expo is the world’s largest annual pet product show. Every year, it attracts attendees from leading retail chains, pet superstores, mass-market retailers, distributors, wholesalers and independent retailers. The 2012 Show featured 835 exhibitors, 2,487 booths and more than 3,000 new product launches. 5,011 pet product buyers from around the world attended.

For the [...]