9 Big Marketing Ideas for Small Business
Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere. What I’ve found, however, is that it isn’t just one marketing idea but many marketing ideas, implemented strategically and consistently over time that reap the best results. Here are nine of my favorite marketing ideas. I know there are hundreds more. Please share them in the comments along with the link to your business.
1. Blog
If I’ve written it once, I’ve written it at least a hundred times. Blogging is the foundation of all of your marketing activity. Blogging is a great way to offer potential clients and customers a broader view of who you are and what you do. It’s “the” place where you can begin to establish yourself as an expert in your industry. So if you implement only one “new” marketing activity this year, I recommend you start a blog.
2. Testimonials
Have you ever driven to a restaurant and seeing that there were no cars in the parking lot decided to go somewhere else to eat? This illustrates the concept of social proof. People want to know that they are making the right decision and they do that by seeing if others have made the same decision too. Give people the proof they need to make their decision to do business with you through the use of testimonials. The best way to get testimonials is to ask your raving fans to give them to you! Use them on your blog, on your brochure, online or anywhere! (Make sure you get permission to use them first!)
3. Yelp
Love it or hate it, if you have a brick and mortar business that requires customers to go to your location to do business with you, Yelp is a must. That’s because the popular iPhone application Siri, uses Yelp reviews to recommend businesses close to you. Businesses with more positive testimonials have more appeal to users, so while you’re at it, make sure you have plenty of good reviews on Yelp.
4. Stake Your Claim
Claim each and every listing for your business across all the different online business listing sites like Google Places, Yellow Pages.com, Manta, etc. Many of these sites are populating their contents from info across the web anyway and you may be already listed. Take the time to make sure your listing is correct and optimized meaning that you have taken advantage of every place possible in the listing to fill it up with information about your business.
5. Give Thanks
One of the most important things that you can do as a business owner is to say thank you. There are many opportunities to do this; when you get a positive review online, after a sale, or just because. Set yourself apart from the crowd by taking a minute to make your customers feel important, appreciated, and special, and you’ll inspire loyalty and create a relationship that will drive future sales and referrals.
6. Be Visible
“Visibility + Credibility= Profitability.” This quote from Ivan Misner, the Founder of Business Networking International (BNI) should be hanging on the wall of every business. It’s not only about who you know, it’s about who knows you. To sell more you’ve got to be known by everybody. This is the concept behind advertising of course, because it’s simply foolish to think that if you “build it they will come.” So work to establish visibility for your business by becoming well and favorably known everywhere.
7. Get Social
Speaking of visibility, one of the best ways to gain visibility is to be social. Join networking groups, professional development groups, and professional associations and get out there and get your face, your business and your brand known. You can do this on social media including Facebook and Twitter too, but there’s nothing like meeting people face to face. Go out and get connected.
8. Be a Winner
Ever go to a movie just because it was starting an “Academy Award” winning actor? The idea was that if the actor had won awards, therefore becoming known as one of the best, certainly the movie they were in would be a “best” movie too. The same concept can be transferred to your business. Apply for and win awards and establish yourself as “the best” in your industry or community. There are hundreds of awards you can apply for including the “Best of” awards run by your local newspaper.
9. Be the Best
In fact, if you’re going to win awards, you might as well make sure that regardless of what you sell that yours is the best that anybody’s ever had. Only then will you be able to guarantee that they will keep coming back for more.
Of course, there are many more big marketing ideas out there that will make a big difference in your business. I would love to hear yours!!
Want to get more inexpensive and practical small business marketing ideas, grab a free e-book called “Build Buzz for Your Biz, 23 Creative and Inexpensive Marketing Strategies That Will Get You Noticed” at http://23kazoos.com.
Wendy Kenney is the bestselling author of How to Build Buzz for Your Business available on Amazon.com, and has been featured in the Wall Street Journal, USA Today, and Newsday.
March 26th, 2012 at 12:25 pm
Great article, Wendy! I think testimonials are especially powerful. You can say how great your product or service is over and over again, but it doesn’t have nearly as much oomph or persuasion as a testimonial from a happy client/customer.
You can put up case studies/quotes on your website from clients, but we noticed that an even better way is to do a video testimonial. Videos are much more engaging, and there’s something about seeing a client talk about working with you are even more powerful to the viewer.
March 26th, 2012 at 12:26 pm
It is definitely a great idea for a small business to have a website, a blog, and be active on social media. However, make sure that if you go down this route, you do it properly. It is amazing how many bad websites I see, how many Facebook or Twitter accounts that are dormant, and how many blogs that aren’t active. If you choose one of these promotion methods, be sure you follow through and be active. Otherwise, it looks bad from a potential customers point of view (at least this potential customer thinks so!).
March 26th, 2012 at 12:56 pm
Marshall, good point! Fortunately you don’t have to spend a mint to have a nice looking site anymore. Cheers!
March 27th, 2012 at 10:48 am
Thanks for some great tips. I wrote something similar earlier using only 5 tips. Blogging is, of course, extremely important. I would add 1 additional point. Treat others as you wish to be treated. Spend some time “liking” or commenting on the businesses, pages and articles that are of interest to you. If you get exceptional service at a local business, let others know on Google Places, Facebook or whereever you can.
March 28th, 2012 at 3:47 am
wow I think i will be very effective for small business.
March 29th, 2012 at 7:15 pm
Great information Wendy.
March 31st, 2012 at 8:39 am
Some say that advances in technology has finally enabled online business to run on full autopilot. The idea of complete autopilot replacing human intervention to…“Get Instant
April 2nd, 2012 at 5:10 am
Great list of marketing ideas Wendy!
I would just emphasize Social media- one of the fastest ways to reach your niche audience today and in future. In my opinion definitely a MUST do!
April 9th, 2012 at 9:43 pm
Wendy,
Why are testimonials left on one’s site less acceptable than one on YELP? I’d love your feedback and help!
Erika Burton, Ph.D.
Stepping Stones Together, Founder
Empowering parental involvement in early literacy skills
http://www.steppingstonestogether.com
April 11th, 2012 at 3:23 am
Great ideas you have there Wendy, thanks for sharing. Visibility is really a key, due to the fact that it’s just a small business.
April 17th, 2012 at 12:50 pm
In response to Erika; “Why are testimonials left on one’s site less acceptable than one on YELP?”, some sites don’t have a place for testimonials and a lot of people, like me, go to YELP to find businesses. So it isn’t that they are more or less valuable, it is broadening the field that people will be able to see your credibility.
Yahoo, Google, Citisearch, YELP, they all are great places to leave comments, either positive or negative, to help others learn what your experience was. It means more when an owner checks the reviews and puts forth effort to remedy negative reviews.
i hope that helped.
July 3rd, 2012 at 10:55 pm
Social Media is the best for increase a small business.
It’s Nice trick. Great Article.
August 10th, 2012 at 6:01 pm
Ladar Cleaning Service start up
http://www.indiegogo.com/ladarofmistartup
Ladar Cleaning Service is a woman owned and operated Commercial cleaning services. The purpose of this is to help bring in some capital to buy cleaning equipment
August 15th, 2012 at 8:54 pm
wow, I love your blog, its very informative and useful to used, thanks for sharing this one, great job, keep up the good work.
August 16th, 2012 at 8:21 am
thanks for sharing this to us, your blog is really great we can learn something to it, keep up the good work my friend.