3 Questions to Avoid SEO Stress!
If you are a copywriter or small business owner researching SEO (search engine optimization) keywords for your business, it can be overwhelming. You’ll find tons of words via the search engines, Google Analytics, social media efforts, and more. With this in mind, here are…
3 Questions to Ask to Avoid SEO Keyword Stress!
1. What is most important to your SEO strategy?
If you just want to add a few, major keywords to your site, don’t spend a lot of time on research. Figure out the top keywords you want to use, and start using them in your online copy and social media efforts.
These words should work with your overall, marketing goals. For example, if you sell a specific product like, Green Square Widgets, you’ll want to focus on the top keywords related to this product.
Then, test them to see how it’s going. This works well if you are a new entrepreneur and don’t have time to do a full, SEO campaign. You can start small, see how it goes and then go from there.
2. What are your competitors doing?
If you don’t want to spend a lot of time on SEO research, check out your competitors. Go to their sites and see what words they are using. Also, look up your top keywords on the search engines, and look at what sites show up first on the list. This way, you’ll have a better understanding of which companies you are competing with and which words your competition is using to gain online awareness.
3. Is it worth it to hire an SEO copywriter?
If you really want to gain an advantage over your competition and show up on the top of search engine lists for your keywords, it’s important to hire a professional, SEO copywriter to help you. This expert can handle the entire research, writing and monitoring process for you for the best results.
And while this may be an expensive process, it may mean the difference in staying at the status quo or increasing sales and online awareness significantly. And if you don’t want to pay for ongoing SEO after your initial project is completed, you can always obtain training to do it yourself, or hire someone in-house to do it for you.
SEO Provides a Competitive Advantage.
If you sell products and services online, you need SEO in order to compete. And know that it takes time and effort to see results. You can create successful, SEO activities on your own, but if you don’t focus on a specific goal, the amount of work and research can be overwhelming.
The best solution is to hire a professional, SEO copywriter to manage the entire process for you. This way, you won’t feel overwhelmed, and you’ll be more likely to see success.
And if you don’t think you can afford to hire someone, be creative. Research freelancers online, check for students willing to help you at a local university, create a trade situation, or think of another way to get SEO assistance. Then, monitor the process and check the results to avoid wasting time and money. And if it’s successful, you can expand your SEO program at that time.
Remember, SEO was created to help you increase online awareness. Instead of getting overwhelmed, focus on top keywords relevant to your marketing goals and be sure to provide value to your customers. This way, you’ll save yourself some stress, and the search engines will start noticing your site. Most important, you’ll begin to attract new customers interested in what you have to offer.
For additional help with your SEO, please write to me below or at www.rembrandtwrites.com, or click here for more information on creating your own SEO program for your business.
March 10th, 2012 at 4:54 am
You get what you pay for with freelancers so if your budget is small have a go yourself, its not that difficult. Just remember that copyrighting is the biggest asset to your business and using just a few tactics will increase your traffic. Always use a catchy headline to get readers, reading your comments, articles or facebook posts. I use “how to” or “amazing new” at the beginning of my headlines as I have tested these and they do get great results. Have a go and you will surprise yourself how good you are.
March 11th, 2012 at 9:38 am
I agree with you about SEO for small business owner - give it a try yourself, see how much time it takes away from running your core business and then hire a professional. It will actually save you money in the long run by enabling you, the small business owner, to focus on sales and growing your business. Just because I can cook a hamburger, doesn’t make me a chef. The down side of do-it-yourself search engine optimization is that you can actually make your page rank worse by arbitrarily changing your keywords . Good SEO starts with keyword research which is very time consuming especially if you are learning as you go. Hire an SEO expert and get back to running your business.
March 18th, 2012 at 2:45 pm
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March 22nd, 2012 at 12:40 pm
Thanks for your comments, and I’m glad you found the SEO information helpful.
Melanie, rembrandtwrites.com
March 28th, 2012 at 9:46 pm
Hi your blog helps to remove the keyword stress. As you said it is important only to focus the top keywords and have to thoroughly analysis the competitor’s site.
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August 2nd, 2012 at 11:25 am
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