Are You Moving Too Fast with PR and SEO?
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed by your target market online.
It can be a whirlwind of activity. But be careful…
Don’t Move Too Fast with Your PR and SEO Efforts.
As you rush to get everything done in a timely matter, there are a few things to keep in mind:
- Take a moment before starting.
Once your discover that you need to prepare a PR or SEO document within a short amount of time, take a moment to review what you are trying to accomplish.
What is the call-to-action for this project, and what do you want your target market to do when they read it? By taking this step, you’ll be able to work towards a goal and have a better chance of achieving it.
- Have someone else review your work.
Even if you have proofread your press release for errors, read it aloud to hear the tone and checked the SEO-keyword density and copy, have someone else review your work.
Since you are close to the project and moving fast to meet deadlines, it always helps to have another set of eyes review your work.
- Check results.
When you are finished distributing your press release, posting some SEO copy or writing another marketing or PR piece, look at the results. What happened? Did you meet the goal for that project?
Write down your statistics from Google Analytics. Did Website hits increase? Are the search engines finding your site? Did your press release get picked up on media site?
Then, review this data before you start a new project. What can you do differently to get better results this time? Perhaps, you reached your goal and need to follow the same process, but you’ll never know unless you monitor results and take action on them.
Timing Is Important, But So Are PR And SEO Results!
It’s essential to move quickly with your SEO and PR activities in order to compete and distribute current news about your business in a timely fashion. But in the process, don’t forget to review what you are trying to accomplish, check for mistakes and monitor results. This way, you’ll be able to meet deadlines, provide accurate information, and successfully meet goals.
Do you need help with your SEO and PR copy? Please write to me below or at www.rembrandtwrites.com.
January 19th, 2012 at 11:31 am
You probably needed to mention not to over do the SEO because it has consequences on how search engines will treat it. Great points though.
January 19th, 2012 at 2:14 pm
Hi Ryan,
Thanks for your nice comments. It is a good point not to add too many keywords to your copy just for SEO purposes. When it comes right down to it, you need to provide high-quality copy that your audience wants to hear in order to get SEO rankings… and that takes time and effort.
Melanie, rembrandtwrites.com
January 20th, 2012 at 6:24 am
Great points there, i think you should pass this out to many …. get
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January 20th, 2012 at 6:23 pm
Very good advice Melanie. Pushing the pause button before you send can be the best thing a business owner can do. I always appreciate your articles.
January 22nd, 2012 at 1:32 pm
Thanks Wendy. I’m glad you found the article helpful!
Melanie, rembrandtwrites.com
January 24th, 2012 at 1:04 pm
Great article Melanie, I especially like how 2 of the first points you make deal with call to action and determining your target market.
I feel that any type of marketing is a vehicle, and like any vehicle it is important to know where you are going and how you plan to get there.
It amazes me how often I see businesses using the exact same approach regardless of the type of marketing the are doing.
The difference can be like using a flashlight to illuminate a broad area or a lazer to pinpoint an exact spot.
Determine exactly who your target market is, carefully craft your message to that target, and then tell them exactly what it is that they should do next.
Jay Jetty
Carpet Cleaning Pahrump
January 24th, 2012 at 1:12 pm
Thanks for your nice note Jay, and you are right. Sometimes, PR, SEO and marketing can be overwhelming. But if you stop and think about your target market’s needs, you will have a much easier time focusing on the right messaging and actions.
All the best with your business,
Melanie, rembrandtwrites.com
January 25th, 2012 at 10:07 am
This a an Awesome post. I will be sure to keep checking back
and see what other great info is being posted. Thanks again.
January 25th, 2012 at 10:24 am
This a an Great post. I will be sure to keep checking back
and see what other great info is being posted. Thanks again.
January 25th, 2012 at 10:24 am
Thanks Safelist Mailer. Glad you enjoyed the post! Look for more SEO Copywriting and PR tips soon.
Melanie, rembrandtwrites.com
January 30th, 2012 at 8:51 am
You seem to be making out as if PR and SEO are the same when they’re very different.
PR can form a part of SEO but SEO isn’t really a part of PR. If you disagree, please feel free to share your thought processes
January 30th, 2012 at 9:00 am
Hi Amy,
Thanks for your note. PR and SEO are two different activities as I mention in the article. However, if SEO is not part of your PR-writing activities (optimizing press releases, articles, etc.), you are missing out on a great opportunity to build more online attention and buzz.
Hope this clarifies things.
Thanks,
Melanie, rembrandtwrites.com
May 7th, 2012 at 2:48 am
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