Have A Better Website in 30 Minutes
Don’t have much time and need to update your Website?
No worries. Here are three things you can do to add valuable information to your Website in 30 minutes, or less:
1. Add a Link to Cool Information.
Did you just read an interesting article in the newspaper, a news item on an industry site or even a “fun” story that has nothing to do with your business?
Well, if you thought it provided value, your customers probably will too. Add a quick link to the information on your blog, newsroom or social media page. After all, customers like to hear about things happening outside of your business too.
2. Answer a Question.
Have you received a lot of questions from your customers lately? Try to figure out the most popular question in the last month. Then, take a few minutes to write the answer in a quick, Q and A column.
You can add this information to your home page, blog and other, social media sites.
3. Write an Update.
How long has it been since you told your customers what the business has been up to? Write a quick letter to your customers and bullet point all of the new things happening. You can write about upcoming events, new partnerships and fresh benefits that you are providing to help fulfill customer needs.
And to keep it fun, include something personal. This can be something like how your staff is feeding a stray cat that arrives at the office each morning, how you tried surfing over the summer and are glad to be back in the office on dry land, or a tip on how to prepare for the upcoming holidays.
Keep It Simple.
By sharing information with your customers, you provide value and a personal touch. And this doesn’t need to be complicated. Simply prepare a few sentences, write some bullet points or provide a link to the full story on another site.
In just a few minutes, you can update your site with new information and keep your customers happy.
Need help with your SEO efforts? Please write to me here or www.rembrandtwrites.com.
October 10th, 2011 at 8:06 am
nice info ..keep on writing
October 10th, 2011 at 4:10 pm
You’ve given me a great idea for a blog post. I really never think about updating my readers with what I’m up to. And adding something personal always helps to connect very nicely.
October 10th, 2011 at 4:16 pm
Glad this is helpful!
Melanie, rembrandtwrites.com
October 11th, 2011 at 8:59 am
If you don’t have a blog for your business/website you should definitely add one, or at the very least open a Twitter account and integrate it to your website.
October 11th, 2011 at 9:54 am
Very true. In our research, we found that most businesses update their blog, Facebook page or Twitter account, but never update their website.
That being the case, why not pull in that fresh content from social media into your website? Based on RSS or website components, it is very easy to do so.
October 11th, 2011 at 10:36 am
Thanks for this simple and intuitive approach to website enhancement, Melanie. We’ve adopted the practice of collecting customer questions, identifying the common ones, and then using them to fortify our FAQ page. Thanks again.
Gerald Larue
DemosFinancial.com
October 11th, 2011 at 12:34 pm
Hi Melanie,
Thanks for the great tips! And I agree about refreshing your website: we have a dog and cat product website and I know for a fact that our customers like to check in for new information, products and articles…
October 11th, 2011 at 2:12 pm
Thanks for the nice comments everyone. I’m glad you found this entry helpful. It’s so easy to get overwhelmed with all the information out there that I thought I quick tip list would be nice.
Look for more soon.
Melanie, rembrandtwrites.com
October 11th, 2011 at 2:49 pm
Melanie,
Thank you for this article. It is straight to the point. Your three tips can make a huge impact on website traffic. Thank you for your expertise.
Best,
Stacie Walker
WomanInLeadership.com
October 13th, 2011 at 3:52 am
I own a fashion label and have a blog on my website that keeps customers informed and connected.its always quite surprising when new customers come to the shop and feel a connection with me based on something i posted on the blog.Try to make your blog inspirational and not just hard core business.Great tips Melanie
October 13th, 2011 at 7:12 am
Hi Tomi and Stacie,
Thanks for your nice notes. I’m so glad these tips are helpful. All the best with your blogs!
Melanie, rembrandtwrites.com
October 14th, 2011 at 5:16 pm
[...] Have A Better Website in 30 Minutes – I don’t really see these as website updates, per se, but more great ideas for blog posts. If you’re not sure how to get started blogging or if you’re stuck for ideas, here are three great suggestions. [...]
October 25th, 2011 at 5:44 am
Glad you point out that you don’t have to do too much to update your website. Many people reach a point with their website and assume its ‘finished’… A little time spent on this every other day makes a huge difference in the long run.
November 1st, 2011 at 7:01 pm
[...] To read the complete Startup Nation article, click here. [...]