3 Quick Ways To Boost Awareness Now
Are you a new business owner struggling to increase sales, handle public relations and get new customers to come to your site?
Well, here are three, free tips to help you get noticed by the media and the search engines… fast.
1. Write An Article.
Want to share some valuable information with potential customers?
Write an article about a hot topic that offers tips and resources without being sales-oriented. Then, figure out which media venue would like to post your information on their site.
Today, media venues are hungry for free content. And if you can provide interesting and current information to their readers, they may want to print your article.
Simply call the managing editor at your chosen publication, and see what he or she needs. You may be surprised to see your article on their site the next day!
2. Post a Blog.
What? You can’t find a media venue interested in your article? No worries.
Turn your article into a blog entry, and post it on your site. And don’t forget to add search engine optimization keywords to it so that the search engines, and potential customers, can find your entry online.
3. Make a Call.
Got a great story to tell about a customer success, industry trend or current news?
Call the reporters at your favorite media venues that handle your industry, or “beat,” and tell them!
Many times, reporters like to talk directly to business owners and experts to get the inside scoop instead of sifting through hundreds of press releases from publicists.
Just practice your pitch in advance. Make sure it is succinct and provides value to the media member’s audience. (You may want to start with a local, media venue first.)
And if the reporter doesn’t care about what you have to say this time, at least he or she knows who you are and that you can be a resource for future stories.
A Little Effort Can Go A Long Way.
What’s that? You’re not a writer, and you don’t have time to do these free things?
No problem!
Hire an intern to help you do the writing and prepare your pitch. Then, take five minutes of your time to call a media member and pitch your article or story. You can even contact reporters via e-mail if you are horrible on phone calls and short on time.
Yes, these free activities will take a little bit of effort, but they can have big pay-offs:
· With one, well-placed article, you can reach thousands of potential customers in your target market.
· With a single blog optimized for the search engines, you can increase site traffic and online awareness fast.
· With one phone call, you may find yourself on the evening news!
And wouldn’t it be nice to see sales increase dramatically without spending a fortune on advertising and marketing?
For additional help with your SEO copywriting and publicity needs, please write to me here, and check out the free tips at www.rembrandtwrites.com.
October 7th, 2011 at 8:51 am
Hi Melanie, I agree that a blog is a fantastic way to boost awareness for your small business.
October 19th, 2011 at 4:57 am
Hi Melanie!
You write: “Write an article about a hot topic that offers tips and resources without being sales-oriented. Then, figure out which media venue would like to post your information on their site”.
I think for those who never did it before it is hard to start figure out the right media.
Please help us!
How would you figure out it? How to start, where to start?
October 19th, 2011 at 6:01 am
Hi Karl and Anstasia,
Thanks for your nice messages. Anastasia, to figure out which media members to contact, think about your target market.
What are they watching, reading and listing to on the radio, television and Internet? After all, you want to be in the media venues that your audience is viewing.
Also, look at your competitors. What media venues are they appearing in?
This should give you some good information. For more, check out all of the data at rembrandtwrites.com, or feel free to contact me.
Thanks,
Melanie, rembrandtwrites.com
October 19th, 2011 at 10:47 am
Great post, I would also add join a forum and help somebody else out. Being super helpful to others is a great way to get your name and business out there.
October 20th, 2011 at 7:14 pm
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