The Best Five Minutes You’ll Ever Spend on SEO
What do you know about your site visitors?
If you are regularly monitoring site analytics as part of your marketing efforts, you are way ahead of the game.
However, if you are a small business owner who has no time and no idea what your site visitors are clicking on, it’s time to…
Spend Five Minutes Each Week on Search Engine Optimization (SEO) Monitoring.
Recently, I spoke to teams at both large and small organizations who had no idea what visitors were doing when they visited their sites.
Well, in just five minutes a week, you can change that.
By setting up some kind of free analytics, like Google Analytics, http://www.google.com/analytics/, you will uncover a wealth of information.
Basically, you just sign up for the service and place the code that Google gives you on your Home page. Then, the next time you log into Google, you can see all kinds of information.
You’ll discover what SEO keywords people use to find your site, what pages they click on most, how long they spend on the site, and much more.
And why is this worth five minutes of your time each week?
Well, with this data, you can:
· See what site visitors find most valuable on your site and provide more information relevant to their needs.
· Discover what SEO keywords are working to get people to your site and use them in your copy.
· Change the pages on your Website that are not popular to help increase the length of time people spend on your site.
· Test various messages on different pages to find out what is working and what isn’t.
Don’t Forget Your SEO Analytics!
There is a wealth of valuable information in your site analytics. Just by taking a few minutes each week to see what’s going on, you can provide value to returning and potential customers and save time and effort in your marketing efforts.
More important, you’ll be able to give your customers what they want and increase sales.
Do you need help increasing site traffic with SEO copywriting? Please write to me here or check out all the cool information at www.rembrandtwrites.com.
September 27th, 2011 at 9:43 am
This is really good advice. You need to know where your visits are coming from and what and where they are going. This historical data is so valuable.
September 28th, 2011 at 10:44 am
Thanks for your nice note JM. I’m glad the article was helpful.
Melanie Rembrandt, rembrandtwrites.com
September 28th, 2011 at 9:19 pm
Google Analytics is a great tool that we use often. You do need to make the time to step into your website and see what is going on from time to time to be able to get the most benefit from it.
September 29th, 2011 at 5:52 am
Thanks for the feedback Andrea and 3d chat. You can uncover a lot of information by looking at your analytics in just a few minutes!
Melanie, rembrandtwrites.com
October 1st, 2011 at 9:57 am
[...] The Best Five Minutes You’ll Ever Spend on SEO [...]
October 1st, 2011 at 5:29 pm
Great advice. Thank you!
October 3rd, 2011 at 8:49 pm
Melanie, this is awesome information. I see that most people are just looking at the analytics data and not doing much action on it. There’s really lot of free info on Analytics. Tuning things a bit from analytics data will make lots of good improvements. And as you say, it won’t take much time!
Cheers,
Jane.
October 4th, 2011 at 6:38 am
Thanks for your nice comments all. I’m glad this article has been helpful. It’s important to focus on what matters most with SEO to save time and get the best results possible.
Melanie, rembrandtwrites.com
October 6th, 2011 at 9:36 am
[...] The Best Five Minutes You’ll Ever Spend on SEO [...]
October 7th, 2011 at 5:44 am
Analytics are a ‘must’ for any site on the web, whether you’re a purely web-based business or an offline business with a web presence. Melanie’s post is absolute basic advice, but a good starting point for business owners to start thinking about tracking this type of information and making adjustments based on their findings.