HubSpot Has Your Marketing Needs Covered
According to recent market research, more than 15,000 websites are currently using HubSpot, an all-in-one marketing tool that aims to do for small and medium-sized businesses what full-fledged marketing consultants do for larger companies.
HubSpot strives to have every major marketing feature that small and medium-sized businesses need - Search Engine Optimization (SEO); lead generation, nurturing and tracking; blogging and social media management; and email marketing. Additionally, it has the analytics and reports to help companies figure out what’s working and what’s not.
Thousands of companies can’t be wrong. In fact, our user base confirms that HubSpot hits the mark. Not only does HubSpot do a good job of SEO for search engines, but it delves deeper to grade keywords on social media sites and press releases. HubSpot also provides comprehensive lead tracking and nurturing tools and incorporates timed emails to prospective leads to increase the chances of conversion.
This solution is geared to the SMB in two ways. First of all, although the price may seem high (from $250 to $1500 per month, depending on quantity of users and campaigns), it’s much cheaper than buying tools separately or hiring a consultant. All the tools come integrated - a huge added bonus. HubSpot’s value-add is really in the additional help (okay, sometimes hand-holding) that smaller companies sometimes need, especially when getting started. It ranges from the very simple (online training or webinars, for example) to the more complex (group training classes, 1:1 coaching, customized marketing plans).
HubSpot isn’t the only game in town - far from it. It’s got several worthy competitors that are well worth checking out. But so far, HubSpot is winning the game, one customer at a time.
August 1st, 2011 at 11:49 am
i never used hupspots personally for my business…i went through the original site..i think its gone to convice me..but i am still scratching it deep to see what else it offers. thanks for sharing about it.
Adam
August 2nd, 2011 at 7:28 am
For anyone who is curious and wants to know the next level of detail about what HubSpot actually does, this 2 minute video is the best explanation I know of:
http://www.youtube.com/watch?v=evL5jaZx8vk
August 2nd, 2011 at 8:58 am
We’ve been using Hubspot for a year, and the results (increases in traffic, number of leads) have been amazing. Part of it is their software, and part of it is the consulting sessions from their specialists when we got on board.
August 23rd, 2011 at 1:30 pm
Hello All,
Hubspot is fantastic and I have used the product myself as well. If you are a startup in the beginning phases of planning, branding, and creating digital assets for your business then I suggest checking out http://www.BrandCaddy.com. BrandCaddy is an online repository for organizations large and small to store, organize, and share brand assets and guildelines both internally and externally. For those businesses with no true marketing personelle, BrandCaddy is the perfect product to assist in these efforts.
Jon