9 Sizzling Summer Marketing Ideas
Many business owners say that their sales slow down in the summer for various reasons. But just because it’s summer doesn’t mean it has to be slow for your business. Here are 9 summer marketing ideas that will help keep your business sizzling all summer long.
1. Celebrate a celebrity’s birthday!
Make your business the official birthday headquarters for a much loved celebrity. For example, Pirates of the Caribbean 4 star, Johnny Depp’s birthday is June 9th. Put together a giant birthday card or banner and invite people to sign it. Name a menu item in his honor or offer a special promotion. And even if the celebrity’s birthday isn’t in the summer, you can still celebrate it, Lady Gaga’s birthday is in March, so why not have a quarter of even a half birthday celebration just for her? Publicize your party on social media, in your email newsletter and in a press release. The ideas are endless as to how you can capitalize on this, and so is the fun.
2. Put up a sign!
If you own a business that finds that the majority of your sales comes from local traffic, create a vinyl banner or clapboard sign to put in front of your location. You can also purchase colorful custom sun blade or teardrop flags that will make your business stand out from the crowd. If you don’t have a physical location, purchase a vehicle wrap or adhesive window signs and promote your business everywhere you drive!
3. Fly a flag!
Along those lines, July 4th is a perfect time to hang an American flag outside of your business. Flags become landmarks because they are so noticeable. Install several flags at your location and watch your sales soar! If you don’t have a physical location, why not give away miniature US flags when you attend summer networking events, sales calls or mixers?
4. Go to the movies!
Summer time is blockbuster time at the movie theaters, so why not get in on the fun by enhancing their summertime movie experiences. For example, a restaurant might offer Pirates of the Caribbean 4-inspired drinks, or desserts. You don’t have to own a restaurant to invite movie goers to redeem their movie tickets for a free gift or a discount, or use Pirate themed marketing materials and offer tickets or Pirate themed bonus offers as incentives to buy.
5. Celebrate an unusual holiday!
There are some unusual holidays celebrated in America almost every day. For example, June is National Candy Month, in July you’ll find National Gummy Worm Day and National Horseradish Month. Just search online for “unusual holidays” and you’ll find a ton. If you can’t find a holiday you like, you can always make up your own! Here’s a great website where you can find some unusual holidays. Brownielocks.com.
6. Showcase a product offering of the day, week, or the month.
For example, Old Navy regularly has an item of the week- this week it’s summer dresses. While they discount summer dresses, all other items are at regular price. Old Navy knows that when buyers come into their store, they most likely will be more items than just the featured one.
7. Start or join a Meetup group based on a favorite hobby.
Sometimes as business owners we have a rather myopic view of the way that we network. We go to chamber events, networking groups, business groups, etc. But why not join or start a group related to your hobby, and let business leads become a byproduct? That’s what Farmers Insurance Agent Jayson Hoffer has done and I’m guessing it’s been both a fun, and profitable experience. Jayson is a member, now organizer, of the Valley Gun Group, an active Tempe, Arizona, Meetup group with 282 members. I recommend that if you start your own group for hobbyists, make sure that you state up front in your profile that you are a business owner. And furthermore, don’t sell. Use the opportunity of the meetups to get to know people or to advertise your business by sponsoring the group.
8. Sponsor a giveaway.
Krispy Kreme Donuts recently took advantage of “National Doughnut Day” on June 3rd, to give away a free donut to everyone in America. Not only did they get to introduce themselves to thousands of new customers, they also scored some premium publicity spots on major media around the country. This isn’t the first time Krispy Kreme has done this so my guess that the value of the free publicity and new customers far exceeded the cost of giving away doughnuts. However, you don’t have to give something away to everyone in America to take advantage of this tactic. Use giveaways as incentives for customers to do something for you; i.e., post a comment on your blog, check in on social media, or sign up for an email newsletter. That doesn’t mean that everyone who gets the freebie will become a customer, but it does mean that you got the attention of more prospects. And that’s exactly what you wanted.
9. Do something different.
You’ve probably heard the saying, “If you always do the same old thing, you’ll always get what you’ve always gotten.” Take a break this summer to revisit your 2011 marketing plan. What’s working and what’s not working? What’s going well and what’s not? If you’ve been spending money on a marketing strategy for six months and it’s not meeting your goals, it’s time to adjust either your goals or your strategy or both. Just do something different.
Summer time doesn’t have to be a slow time of year. Put your creative energies to work by using some of these marketing strategies, or come up with your own and the summer of 2011 can become the best one yet. Have a great summer!
PS. I’m giving away one copy of my book How to Build Buzz for Your Biz to two random commenters to this post who answer the question: What is one of your best summer marketing ideas?
The winner of the last giveway was: David Linamen. David, please email your address to me at Buzz (at) 23Kazoos.com and I will send you a copy of my book! Congratulations!
Wendy Kenney is the bestselling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com. She has been featured in the New York Times, Wall Street Journal, USA Today, and Newsday. She lives in Mesa, Arizona, with her husband and three very hungry teenage sons. One of her goals in life is to visit all of the Major League ballparks in the US before she turns 49. So far she has been to 13. Grab your free ebook; How to Build Buzz for Your Biz; 23 Creative and Inexpensive Marketing Strategies That Will Get You Noticed at 23kazoos.com.
June 7th, 2011 at 10:39 am
We have a Christmas in July celebration on the last Saturday of July. We decorate the shop, bring out all the holiday fabrics and provide demos,door prizes, Christmas cookies and hot cocoa. Sales soar that day!
June 7th, 2011 at 10:45 am
Love it Barb!! And you are entered to win a copy of my book! Thanks for your comment!!
June 7th, 2011 at 11:05 am
We just started testing unannounced ‘games’ by posting them on our Facebook page, with a free giveaway of one of our handmade new England products as a prize. This has not only provided fun activities for customers and prospects, but it’s gotten people engaged with our site and products as they search for clues throughout the site.
June 7th, 2011 at 11:06 am
This article with summertime marketing ideas was exactly what I needed! Fantastic suggestions that I already knew but was not at the front of my mind. I was just thinking this week on what I should do to boost my clientele this summer, as summer is always my slower time.
One summertime marketing activity that I do is hold “makeover” contests in which I promote the cleaning of one room in a house that my maid service will completely clean for free for those that submit a picture of that room in their own house that needs a cleaning make over. Any one that has a home in my service area can submit their entry for a chance to win. It creates buzz and is fun to see the pictures that come in. July is “Clean your messy garage” month.
June 7th, 2011 at 12:15 pm
Lanette!
I love your idea! I wish you were in my neck of the woods! Everyone loves makeovers- and clean rooms!
You are also entered to win a copy of my book! Thanks for your comment!
June 7th, 2011 at 12:19 pm
Jeff,
What an awesome idea! People love games and your idea is perfect for Facebook. Your website reminds me a little bit of a magazine I used to read, similar to Taste of Home Magazine. But in the magazine, every month they would have a contest for readers to “find the hidden toothpick.” So with that in mind, we could even play games on our websites to encourage interaction.
Thank you for your comment, you are entered to win a free copy of my book!
June 7th, 2011 at 4:15 pm
We invite local neighborhood associations to our shop for Neighbor Night - we offer wine and light snacks between 6-9pm and we give the Neighborhood Association back 10% of sales - they invite the ‘guests’ and we do the rest! We are repeating it this summer during the months of June - September. We find that most NA don’t have regular meetings during these months and they like the opportunity to get together on a more casual setting. They promote the event in their email newsletters, Facebook, and email blast.
June 7th, 2011 at 8:29 pm
Since my business is a store on line, I have my logo and email and toll free # on the back of my adorable yellow Mini Cooper.
While it does not generate a lot of sales it does get locals talking about my company and remembering what I sell when they see my car parked around town.
I love your ideas. I write a monthly email to my customers and I always want to put something fun rather than just here is a discount buy from us again.
June 7th, 2011 at 8:47 pm
Tom, I’m impressed! What a great way to build community! It looks like you have an awesome store, too!
Haralee, you nailed it. The logo on your car may not generate a lot of sales that you can track, but it generates buzz and makes you stand out, and that is just totally awesome! And thanks for the props, I appreciate it!
You both are entered to win a copy of my book, How to Build Buzz for Your Biz!
June 16th, 2011 at 1:35 pm
What a great article. I have to say that the best thing for any business, but especially start ups, is a great product video demo. Just think what tv commercials do for all businesses. You watch a Burger King commercial, and you’re running up there to get that new sandwich. I know it’s worked for me tons of time. Or your child will see one of those commercials for toys at Christmas time and they just have to have it. Without these companies who need one just let me know. Once again. Great article=)
June 16th, 2011 at 2:58 pm
WOW. somehow errors were in my last message. What I was trying to say is, if you need a video demo or know anyone who does, please let me know. Spread the word. Thanks=)
June 17th, 2011 at 2:12 pm
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July 19th, 2011 at 7:46 pm
Love your blog, I am sending this to my twitter fans, hope it helps with traffic
January 18th, 2012 at 4:23 am
Many business owners think that there sale perfromance will degrade in summers…But this will not happen if one will follow the tips given by you…..I really appreciate your idea…..Thanks for the post….
January 29th, 2012 at 12:52 am
I truly appreciate this post. Really Cool.
January 29th, 2012 at 8:31 am
I value the article. Want more.
May 10th, 2012 at 3:29 pm
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September 9th, 2012 at 7:58 pm
These are creative marketing ideas. Getting good business signs and vehicle warps from Signman is well and good. Still, a little creativity should spice up your marketing efforts, and make them more effective.