How’s Your Sales Pitch Going?
I don’t know about you, but I’ve talked to many, small business owners who are really watching their budgets closely and saving as much money as possible.
With this in mind, it can be more difficult to get to customers to use your products and services.
Yes, competition may be tough, but if you know how to sell your services accordingly, you can stand out and win new business.
Here are three questions to ask in order to prepare for your sales pitch:
1. What can you offer no one else can?
Before contacting a potential customer, you need to figure out what makes you unique.
- How can you specifically help this person solve his or her problems with your products or services?
- What do you offer the competition can’t?
To discover what makes you unique, review your skills and get a clear picture of everything you have to offer. You’ll probably find what makes you different by looking at your experiences, skills and background.
2. What does this customer need?
When you prepare to talk to potential customers, find out as much as possible about them in advance.
- What are their problems?
- Who is their competition?
- What kind of products and services are they using now?
Take notes, and when you give your sales pitch, use this information. The potential client will appreciate the fact that you did your homework and understand their business needs.
3. What do you need to do to close the deal?
If you’ve conducted the appropriate amount of research and asked your potential customers about their major pain-points, you are ready to close the deal.
Stress how you can help them solve their problems, and provide specifics on how you are going to do just that. Givetimeframes, strategies, potential results, costs, guarantees, and other, important data. After all, you want the customer to feel comfortable hiring you.
Is this process a lot of work?
Yes, this takes time and effort. But there is a lot of competition out there today. If you want to grow your business, it’s essential to hone in on your unique skills, discover what your customers need and let them know how you can help them succeed.
Do you need help updating your Website to woo new customers with SEO copywriting? Please write to me here, or at www.rembrandtwrites.com, and I’ll try to help you out!
July 25th, 2011 at 4:12 pm
Good article, I find that it’s better to spend the time on a few qualified prospects than it is to spend little time on a lot.
July 25th, 2011 at 4:14 pm
Thanks Cal. I’m glad you enjoyed the article.
It’s important to focus on the target market that is going to help you reach your business goals. And this can be easier said than done… It sounds like you are on the right track with your business.
Melanie, rembrandtwrites.com
September 29th, 2011 at 10:51 am
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September 30th, 2011 at 9:34 am
Melanie,
I agree 100% with what you saying I teach the same things. In today’s world and it doesn’t seem to matter what the business or service is too many people are still using outdated, long dead sales ideas.
Just because they worked 20 years ago, or even 10 or 5 years ago doesn’t mean they’ll work today. Today’s businesses have to show and prove to the client that THEY are different, They are unique, They do have the customer’s best interest at heart, THEY aren’t just another run of the mill company. You must become client centered not just profit centered.
September 30th, 2011 at 11:34 am
Thanks for the kind words John, and I’m glad to hear you are teaching the same tings. It’s work to stay current, but that’s how you keep success growing!
Melanie, rembrandtwrites.com