The New Trend in Tradeshows for Inventors - “the Micro-Show”
Not too long ago, inventors and entrepreneurs had limited options available to them in regards to exhibiting their products at tradeshows.
They could either attend one of the smaller inventor-related tradeshows, or they could go to a large national product tradeshow and exhibit alongside large, established companies.
The first option offered very limited exposure for their product, and the second option was both expensive and difficult, requiring professional booth design, collateral materials, and a well-thought tradeshow strategy.
Today, the landscape for inventors is changing. Inventor only tradeshows and exhibiting in the main areas of large national product tradeshows is fading away fast and being replaced with the new “micro-show” trend in the tradeshow industry.
Many of the national tradeshows such as the International Home and Housewares Show (IHHS), National Hardware Show (NHS), Response Expo and the Specialty Retail Entrepreneur Expo (SPREE) have adopted the “micro-show” concept, offering huge benefits by allowing independent inventors to exhibit in a consolidated area designed specifically for inventors and entrepreneurs. These inventor areas concentrate inventors in one specific location of the overall tradeshow, making it easier for companies attending the show to find them. These areas become a “destination point” for companies, providing far more exposure to inventors. In addition, it is much cheaper to exhibit as an inventor in these areas than it would be to obtain a larger booth on the main tradeshow floor. The Inventors booths are a turnkey solution to inventors which includes furniture, signage, and marketing of the booth location. In addition, these shows have inventor area organizers (Brainchild Marketing at IHHS and Response Expo and the United Inventors Association at NHS and SPREE) on site to help the inventors with show details and act as a trusted source of information throughout the show.
As these large national tradeshows realize the added value that inventors bring to their overall show, they are looking for ways to entice more inventors to attend. To increase the overall value for inventors, many shows now offer inventor education seminars and face-to-face opportunities for inventors to “pitch” their products to key companies in attendance.
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