Home > Business Blog > Archive:March 2011
E-commerce is more complex than having a product and distributing it online. There’s a lot that goes on behind the scenes of any online business that sells a physical product, both on the technology end and the physical product end.
Here is just a sample of complications to consider when building an e-commerce business:
Having [...]
Getting press isn’t an easy task. In fact, it’s one of the harder things for a business to do because it’s more an art than anything.
Here are a few reasons why PR isn’t easy:
1. You Have to Get Creative
You have to be able to artfully craft pitches that are targeted for specific writers, pitched in [...]
You just spoke to a top reporter with a major publication,
and the feature story is due out in one month…
so what do you do now?
Well, I’m sure you would like to yell it from the
rooftops and tell everyone you know. But before you
do, here are three things to keep in mind after an interview:
1. Keep [...]
The online shopping space continues to explode, far past that era we knew as the recession, and growing faster than traditional retail is.
But here are three types of e-commerce businesses that can’t stop seeing success and why they’re so amazing.
1. Group Buying Sites:
So, we’re all familiar with GroupOn, LivingSocial and BuyWithMe by now right? [...]
Want to start your specialty product business this year? Then you MUST attend the (SPREE) Specialty Retail Entrepreneur Expo & Conference. Be part of the world’s largest event for the $12 billion specialty retail industry!
No matter if you are a retailer, or prospective entrepreneur looking for the newest concepts, or interested in starting or [...]
Recently, a fellow mompreneur-in-training tweeted me and wanted to know what I think makes a successful mompreneur? I knew that I could not answer her back in a 140 characters or less so I promised her a blog post on the subject. I immediately thought about the wave of emotions that accompanies being a mompreneur.
My [...]
Have you been ripped off by a search engine optimization copywriter (SEO)?
Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.
With this in mind, I thought it was time for a quick review so here are:
The [...]
When we were first building our business, we really, really hated the idea of outsourcing. Why? because we had so many failed projects. We were trying to get away with murder by hiring offshore programmers at incredibly low rates, as part of a 100- or 200-hour project, to build our first fully functioning website with [...]
If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.
This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.
But how do you start your publicity efforts?
1. Research.
First, you want to read the local [...]
As a small business running a generally small operation, with only a bare-bones team of 9, it’s hard to squeeze innovation into the equation, when everyone’s running at 110% focused strictly on their core competencies. Sure, we each get the occasional ‘light bulb’ idea, that seems like it will be a game-changer in our space, [...]