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	<title>Comments on: 3 Tips for Managing your Marketing Campaigns</title>
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	<link>http://www.startupnation.com/business-blogs/index.php/2011/03/30/3-tips-for-managing-your-marketing-campaigns/</link>
	<description>By entrepreneurs.  For entrepreneurs.</description>
	<pubDate>Wed, 19 Jun 2013 13:20:06 +0000</pubDate>
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		<title>By: Roy</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/03/30/3-tips-for-managing-your-marketing-campaigns/#comment-156352</link>
		<dc:creator>Roy</dc:creator>
		<pubDate>Mon, 04 Apr 2011 19:46:07 +0000</pubDate>
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		<description>As a marketing student, I have learned that many marketing strategies are now online, or primarily based around technology.  It is also important to maintain a customer database of all of the clients that are most important to your business.  There are many &lt;a href="http://networksecurityboston.com/" rel="nofollow"&gt;technology specialists&lt;/a&gt; who are there to help businesses stay ahead of the game.  I am hoping to start my own business, probably a consulting company, and am so happy that blogs like this exist to give me guidance!  Thanks for the great blog!</description>
		<content:encoded><![CDATA[<p>As a marketing student, I have learned that many marketing strategies are now online, or primarily based around technology.  It is also important to maintain a customer database of all of the clients that are most important to your business.  There are many <a href="http://networksecurityboston.com/" rel="nofollow" onclick="javascript:pageTracker._trackPageview ('/outbound/networksecurityboston.com');">technology specialists</a> who are there to help businesses stay ahead of the game.  I am hoping to start my own business, probably a consulting company, and am so happy that blogs like this exist to give me guidance!  Thanks for the great blog!</p>
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		<title>By: Susan Rawlings</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/03/30/3-tips-for-managing-your-marketing-campaigns/#comment-154348</link>
		<dc:creator>Susan Rawlings</dc:creator>
		<pubDate>Fri, 01 Apr 2011 02:05:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4893#comment-154348</guid>
		<description>Your advice to double-down with what works is especially important with the number of potential channels exploding. Nice post.</description>
		<content:encoded><![CDATA[<p>Your advice to double-down with what works is especially important with the number of potential channels exploding. Nice post.</p>
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		<title>By: Mike Saunders</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/03/30/3-tips-for-managing-your-marketing-campaigns/#comment-153858</link>
		<dc:creator>Mike Saunders</dc:creator>
		<pubDate>Wed, 30 Mar 2011 22:42:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4893#comment-153858</guid>
		<description>I totally agree! LTV is often overlooked and when you consider it costs 5-7 times more to get a new client than retain a current client, it just makes sense!

Mike Saunders, MBA
Author of: "The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners"
Available on Amazon.
Get the 1st Chapter here:
www.ThePrismSalvation.com</description>
		<content:encoded><![CDATA[<p>I totally agree! LTV is often overlooked and when you consider it costs 5-7 times more to get a new client than retain a current client, it just makes sense!</p>
<p>Mike Saunders, MBA<br />
Author of: &#8220;The PRISM Salvation-a 3-Step Solution to Social Media Domination for Busy Business Owners&#8221;<br />
Available on Amazon.<br />
Get the 1st Chapter here:<br />
<a href="http://www.ThePrismSalvation.com" rel="nofollow">http://www.ThePrismSalvation.com</a></p>
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		<title>By: Nate Turner</title>
		<link>http://www.startupnation.com/business-blogs/index.php/2011/03/30/3-tips-for-managing-your-marketing-campaigns/#comment-153772</link>
		<dc:creator>Nate Turner</dc:creator>
		<pubDate>Wed, 30 Mar 2011 19:35:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupnation.com/business-blogs/?p=4893#comment-153772</guid>
		<description>Nice post, Danny!

I agree with what you are saying. Lifetime value is a big factor in overall ROI and conversion rate is key. If you can afford it, testing dozens of channels and then circling back to scale the effective ones is a great way to double-down, as you put it.</description>
		<content:encoded><![CDATA[<p>Nice post, Danny!</p>
<p>I agree with what you are saying. Lifetime value is a big factor in overall ROI and conversion rate is key. If you can afford it, testing dozens of channels and then circling back to scale the effective ones is a great way to double-down, as you put it.</p>
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