Got SEO Writer’s Block? 3 Helpful Tips to the Rescue!
You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you.
You have a thought…. No, that’s not good enough… more staring at the screen…
Ugh… writer’s block!
Well, most of us have been there at one time or another. The important thing is to just start writing… about anything. Eventually, your thoughts will circle around to something pertinent to write about.
Or, you can start writing in a different way so that you can take full advantage of search engine optimization (SEO) copywriting and give customers what they want.
What is SEO anyway?
There is a lot of buzz about SEO, and many entrepreneurs ask me what it is and why they need it.
Well, basically, SEO is the process of using the right keywords in the right places in your Website copy so that your business shows up in search engines like Google, Bing, Yahoo! and others.
For example, if you provide carpet-cleaning services, you want your business to appear at the top of the list when people type “carpet cleaning services” into Google or one of the other search engines.
If your business name isn’t there, most people will click on the names listed first. In other words, if your site doesn’t have search engine optimization with the right keywords, you lose business to the competition.
Now, this may seem technical, but it really isn’t.
If you are doing your own writing, start with research and figure out which keywords you want to use and make a list. For help, check out the Google Keyword Tool, Keyword Discovery, Wordtracker, and other, free services. Next, follow these:
3 Key Items to Include in Your SEO Copy
1. Provide Benefits.
Write about all of the benefits your business offers customers.
How will they feel and what will they get from using your products and/or services?
To begin any piece of copywriting, make a list of all your benefits and go from there. It will help you start writing and stress what is important to the customer.
2. Be Unique.
Once you know the benefits you have to offer, write down why you are unique.
Why should a customer go to you instead of the competition?
Maybe you have extensive experience in a particular area, excellent personal service, special discounts, etc.
Once you discover what makes you unique and how this uniqueness benefits customers, be sure to mention it in your copy.
3. Offer Value.
When you sit down to write, think about your customers…
What keeps them up at night?
How can you solve their problems in your own, unique way?
What’s in it for them?
By thinking about your customers and fulfilling their needs, you will be able to write copy that they want to read. And if you really focus on fulfilling their desires, you will write copy that sells too.
Profits Await!
With these three, quick tips, you will be able to write better copy for your business that will get noticed by the search engines.
Now, if you really want to take advantage of search engine optimization copywriting and significantly increase site visitors, online awareness and sales, hire a professional, SEO writer. Your ROI will be well worth it, and you can concentrate on your core responsibilities running your business!
For more information about SEO, please contact me below or see:
How to Avoid SEO Rip-Offs
http://www.startupnation.com/business-blogs/index.php/2011/03/16/avoid-seo-rip-offs/
Your Site Isn’t Optimized, Why Not?
http://www.startupnation.com/business-blogs/index.php/2011/01/18/seo-2/
Simple Publicity
http://www.rembrandtwrites.com/simple-publicity/
March 29th, 2011 at 10:04 am
Providing helpful info and doing research gives you the upper hand on building great content and ranking..
“Black Seo Guy “Signing Off”
March 29th, 2011 at 12:49 pm
Great advice! Thanks!
I think I am to the point where I’m going to have to hire a professional. I’ve made it to #6 for one of my key words and #10 for the other, but I need to get to the top and I’m just out of ideas…
March 29th, 2011 at 1:29 pm
Hi Michelle,
Have you tried an SEO press release yet to boost your site rankings? They can work wonders!
If you need help, just let me know at rembrandtwrites.com.
Thanks,
Melanie
March 30th, 2011 at 8:45 am
As a web designer and SEO journeymen I think it is imperative for those seeking a website to understand all that is necessary to get rankings BEFORE they invest. I have actually developed a short 13 slide power point asking “should you have a website?” discussing the business owners ongoing responsibilities for trying to obtain page one results.
I think it’s only fair that they know going in that web designers can only take it so far. They need to have a deep understanding of SEO and the time commitment it requires.
Thanks,
Jess
March 30th, 2011 at 8:56 am
Hi Jess,
Thanks for your comments. That is so true. You definitely want to have an action plan when preparing your Website and SEO. This way, you can save time and money and get the best results.
After all, you want to have a Website, but it’s important to know the purpose of your site before getting started.
Melanie, rembrandtwrites.com
March 30th, 2011 at 4:29 pm
Great tips! I think it can be difficult sometime to create SEO content that will add value to current websites. I think these are good suggestions for all types of websites, even eCommerce stores.
thanks for sharing!
Molly Griffin
Dydacomp
March 30th, 2011 at 4:40 pm
Hi Dydacomp,
Thanks for your nice note. If my clients have questions about what kind of content to add to their sites, I ask them to turn to their customers.
What do your customers want?
If you’re not sure, do a survey and ask them. You may be surprised at the questions they have, and you can provide answers in some valuable blog entries, articles, videos, and other, SEO content.
Melanie, rembrandtwrites.com
March 31st, 2011 at 8:53 pm
SEO copy–sometimes it can be a lot easier to write than the marketing copy we hope will grab someone’s attention. Great tips!
April 1st, 2011 at 7:54 am
Thanks Susan. Glad the information was helpful!
Melanie
August 24th, 2012 at 3:13 am
Have you tried an SEO press release yet to boost your site rankings? They can work wonders.