How to Become a Marketing Superstar
Table of contents for How to Become a Marketing Superstar
- How to Become a Marketing Superstar
- Advertising Your Small Business? Here’s What You Need to Know
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads.
In my work as a contract Marketing Director with small businesses I see this challenge on a daily basis. Interestingly enough many small businesses make the same mistake in addressing this problem.
That is, assuming that there is just one marketing strategy as a surefire way to generate high quality leads. Usually that “way” is the newest marketing fad, as in the case of Facebook marketing. The mistake is in assuming that the newest marketing fad is a one size fits all answer to a universal marketing problem.
The truth is that for most businesses, there is no “one way” to market your business, but many ways. Now feel free to disagree with me here, but let’s face it. Your surefire marketing strategy today can be gone tomorrow due to circumstances beyond your control. When then happens then what?
That’s why I teach that just like we need to have multiple streams of income, we also need to have multiple streams of marketing, using many marketing tools at one time to generate the results we desire.
So how do we know which tools to use? It depends on your business- the product or service you sell and your maximum capacity to sell it without straining your current resources.
For example, if you own a restaurant, what is the maximum number of meals you can sell per day with all available resources? The business capacity for a restaurant will be different than the business capacity for a real estate agent, or a consultant, or an internet business. The simple question is: How many sales per day do I want?
Now that I know how many sales per day I want, I need to figure out how many prospects I need to get those sales. Let’s do a very simple calculation. I know that I have a capacity to service 5 new clients per week. And I know that for each signed client I have to give 5 proposals (conversion ratio), and to get 5 proposals, I need to reach 200 prospects.
So I would need to reach 1000 prospects per week. 5 sales x 200 prospects per week= 1000 total prospects per week.
Your total number of prospects needed per week (reach) factored with the demographics and psychographics of your buyers as well as the frequency of touches needed will help determine what marketing tools will work best for you. In part two we will discuss reach and frequency in small business marketing.
What are your thoughts on the sales funnel? How many prospects do you need to reach per week? How do you reach them? What’s working and not working as far as marketing your business?
Related Posts:
- 4 Crazy Myths About Marketing
- Building Your Marketing Plan, Who’s Your Ideal Client?
- What Happens to Your Social Media Marketing When the Person Who is Running it is Gone?
Wendy Kenney is the best selling author of How to Build Buzz for Your Biz, Tap into the Power of Social Media, Publicity and Relationship Marketing to Grow Your Business, available on Amazon.com. She has been featured in the New York Times, Wall Street Journal, USA Today, and Newsday. For more information go to http://23Kazoos.com.
February 20th, 2011 at 7:09 pm
[...] Business Blogs » Blog Archive » How to Become a Marketing Superstar startupnation.com/business-blogs/index.php/2011/02/20/how-to-become-a-marketing-superstar/ – view page – cached What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. What marketing strategy is the best at accomplishing that goal? The answer is not what you think. Show influential only (3) $(’#filter-infonly’).change(function() { var el = $(this); var url = document.location.href; var checked = el.attr(’checked’); if (checked) { document.location.href = url + ((/?/.test(url)) ? ‘&’ : ‘?’) + ‘infonly=1′; } else { document.location.href = url.replace(/[?&]?infonly=1/,”); } }); [...]
February 22nd, 2011 at 2:43 pm
I agree, each business is different and what works for one company may not work for the other.
February 22nd, 2011 at 9:11 pm
I have to agree with you that there are many ways to market your brand on the Web, and it is futile to stick to just one or two social media channel. The question here is more like, how do you engage people better on the social web? I think that getting quality leads mean turning those numbers into brand advocates and unless you have something valuable to offer, they may not just take your word for it; You have to be authentic.
February 22nd, 2011 at 9:35 pm
we recently started a online avon business, yeah i know they are all mirrors of each other.however avon has strict guidelines on what can and can not be done as far as marketing online goes.but what i am interested in is driving traffic to our site, and once there maybe a big enough percentage will buy something.but how to drive traffic there?who or what is the best way to go on something like this?a site just sitting alone does not sell anything.no matter what it is.does anyone have any idea?thank you.
February 22nd, 2011 at 10:17 pm
How would a small business person get these ‘prospects”if’ he/she can’t get to them/through his/hers website?
February 24th, 2011 at 12:36 am
It is really difficult to drive traffic even for marketing companies? We have a web site that aggregates social buying deals and display local ones close to your neighborhood on the map. We helping those social buy companies to marketing their products but it is also very challenging for us to marketing ourselves. We have tried Google, Facebook and many others without much of success. At this moment, we feel that relevance also plays a very important role in marketing. You have to understand your clients/customer/visitors.
March 10th, 2011 at 8:12 am
this is intresting to read cause i am a marketing consultant reading this has just cleared furthermore my doughts on my sales plans.bless
March 13th, 2011 at 11:30 pm
It’s interesting, iPhone advertising seemed to have taken off with CPM, but if you’ve followed the web trends, you’ll realize it’s bound to come way back down. Why? Because everything online is track-able and once the huge web contracts are expired, advertisers realize that their ROI isn’t quite as good as expected. That, and end-users get better at avoiding the advertisements.
August 10th, 2012 at 6:19 pm
Ladar Cleaning Service start up
http://www.indiegogo.com/ladarofmistartup
Ladar Cleaning Service is a woman owned and operated Commercial cleaning services. The purpose of this is to help bring in some capital to buy cleaning equipment