Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It’s worth it to take a look at these successful retailers to see what strategies they use that might work for your business too.

Once upon a time, people grew up, got married, had 2.3 kids, and worked at a somewhat fulfilling job with the same company for 40+ years, then retired comfortably with a gold watch and pension from the company they dedicated their working years to. Those days are long gone. The last number I heard, [...]

Introducing… Love Seatz
LoveSeatz began as an effort by inventor Anne Daniels to make her mother’s nursing home wheelchair as attractive and comfortable as her favorite chair at home had been.  Several incarnations later, it has evolved into a unique, stylish, practical and personal part of her daily life.
LoveSeatz are semi-fitted slipcovers which easily glide over [...]

Once you start pitching the media, you may find
yourself sucked into the fast world of deadlines
and being connected to your “Blackberry leash”
almost 24/7.
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And even though you are working like a dog, you
still may have to deal with…
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“Why are we not seeing more sales?”
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“Why did that reporter misquote me?
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“Why is the competition in [...]

Woo Hoo! The holidays are here… time to have fun with
family and friends and get some R and R. But usually, the
holidays also bring stress… especially if you’re an entrepreneur.
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At work, maybe you:

 Must raise sales numbers by 12/31…

 Lay off employees to cut costs…

 Finalize year-end client reports…

 Pay taxes…

 Tackle a massive, “To Do” list [...]

The holiday season can be a time of information and activity overload for many people making it difficult to get your marketing messages noticed.  This year, I propose going again the flow in your holiday marketing by doing something different.  Here are 5 holiday marketing ideas that will help you stand out from the crowd.
Host [...]

This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed “The Gmail Killer.”

ID theft continues to be a major problem. And since many us will be shopping online this holiday season, I caught up with the CEO of MAXA Research International, Inc., www.maxa.com, Manfred Rolle, to get his insights.
Here’s what he had to say about ID protection and publicizing his new product…
Tell us about the MAXA [...]

You can still get PR even if you don’t have a lot of money. Remember my post from last week?
Well, here are two more myths… shattered!
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Here’s the scoop directly from my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a [...]

Facebook recently implemented the “Deals” feature for businesses on Facebook Places, the GPS enabled check-in feature available on many mobile phones.
According to Facebook,
“Deals gives businesses the opportunity to reward customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty.”
At first the “Deals” function was limited to [...]