5 Internet Marketing Ideas to Double Your Sales in the New Year
1) Learn From Your Own Blog
Do you check out your blog posts to see which posts are getting the most re-tweets or comments? You should. Every week, I go through my posts and take notes about what worked and what didn’t. If you don’t know what your audience liked in the past, you won’t be able to create something that they’re going to like in the future.
2) Teach What You Know
Are you very protective of your industry secrets? Try this instead: share everything you know!
Share your secrets on Facebook, Twitter, and forums. Post it on your blog and email it to your contacts, prospects, and clients. If you feel like you’re giving away too much, you’re on the right track.
Your fear: “if I give away all my secrets, then no one will want to hire me.”
The reality: people will see that you really know your stuff but won’t have the time or desire to do it themselves, so they’ll hire you to do it for them.
Let’s say that you prepare taxes for small business owners. I hate doing my taxes. So when I come across your post “10 Ways To Save Money on Your Taxes”, I’ll read it and then I’ll ask you to do my taxes because I don’t want to do them myself and I know you’ll save me money.
3) Think About Your Indirect Competition Too
Going back to the tax specialist example, on your website you’ll want to tell me why you’re better than other tax specialist, and that’s good. But you should also talk about all of your indirect competition, which are all of the ways I can solve the same problem using approaches that don’t involve your service. For example, you’ll also want to tell me:
- Why doing my taxes is better than not doing them (yes, for some people this is an option).
- Why working with you is better than doing it myself.
- Why working with you is better than having tax preparation software do the work for me.
Remember, your direct competitors are not the only ones you’re competing against.
4) Have a Facebook Page
I know, I know… you already have a Facebook profile. But, you should also have a Facebook page. Here’s why:
- Facebook pages get indexed by the search engines and you can even get a link back to your site.
- You can only have 5,000 friends under your profile; you can have unlimited fans for your page.
- On your page you can have an opt-in box so people can subscribe to your newsletter or get a free report.
- With a page, you can send an update to all your fans all at once.
5) Partner with Group Administrators
Let’s go back to the tax specialist example again. It’s April 1st and people know they need to do their taxes by the 15th. Take a look at this Facebook group:
Do you think that from these 13,407 entrepreneurs at least a few of them will need their taxes done? And, did you know that the administrator of this group can email all his members? What if you offered him a commission for every person that hired you plus a small fee for sending the email?
I hope all of Startup Nation’s readers and bloggers have a great New Year!
Zeke Camusio is a serial entrepreneur, online marketing expert, author of Google Rocketship and founder of an Internet Marketing Agency in Portland, OR.
December 30th, 2010 at 8:56 am
Definitely some great advice! I have used the technique of getting involved in groups that don’t have anything to do with my trade, but have potential clients and it has worked out to my benefit!
December 30th, 2010 at 1:13 pm
Nice article. I am in the process of taking an online Boot Camp course for social networking and blogging, Linked In, FB, Twitter are so much more than “social” sites. I’ve already attracted one potential buyer just by joining a new group on Linked In.
December 30th, 2010 at 1:21 pm
Thanks Zeke for sharing such an informative article which will definitely help all to get most out of internet marketing and helping them earning more
December 31st, 2010 at 12:25 am
This is fantastic advice that all types of businesses should read. I very much enjoyed this article!
December 31st, 2010 at 5:52 am
Good idea’s and i think people like it and these idea’s is really working..
January 2nd, 2011 at 7:25 pm
Interesting & not the same old stuff here. The last two points you made were really good - finding & taking advantage of leads wherever you can be the difference between doing business and not.
Thanks Zeke. Have a good day!
January 3rd, 2011 at 8:35 am
Totally agree with everything that you say! )
January 3rd, 2011 at 1:08 pm
In my experience, press releases targeted to a specific area and containing links to your business website is the best value for expanding territory and leads. http://www.start-cleaning-business.com/start-a-cleaning-business-blog.html
January 4th, 2011 at 12:51 am
Those are great tips. I also think that local seo services will play a big part in 2011 marketing.
January 4th, 2011 at 10:41 am
Thanks for the article. Great advice!
January 4th, 2011 at 11:34 am
Great ideas! I am especially interested in #5. How do you go about contacting the group admin? Thanks!
January 4th, 2011 at 3:51 pm
I completely agree about providing free advice.
If I am giving this great information away for free…imagine what I must be able to accomplish for a fee!
January 7th, 2011 at 11:35 am
These are great tips, but as someone that works in internet marketing I’d like to expand on your first point. “Learn from your own blog” is extremely valuable advice, and not enough people do it, but I’d expand it to “look at your website analytics!” Not just retweets and comments, but use Google Analytics or some other analytics package (free should be fine) to look at more data. If you write a blog post, how long do people spend on the page? What’s the bounce rate? Bounce should indicate how catchy your headline/title and any images are, because those are the items that hook people. Time on page should indicate how interesting your post was - go ahead and time yourself reading it, then look at the average time on page to determine how many people are reading the whole thing. And then see where your traffic went - if it’s to another of your blog posts, you’ve got them hooked. If it’s to Google, they lost interest and decided to find something better. This can be applied to every page in your site, not just blog posts.
January 18th, 2011 at 6:55 am
Interesting & not the same old stuff here. The last two points you made were really good - finding & taking advantage of leads wherever you can be the difference between doing business and not.Thanks Zeke. Have a good day!
January 22nd, 2011 at 10:26 am
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January 25th, 2011 at 4:27 pm
I’m been having trouble partnering with Group Administrators that is good advice, thank you.
February 1st, 2011 at 11:42 pm
Good suggestions. But there are many others way to increase your sale, you have not mention here.You have ignored the internet marketing.Like book mark, articles submission, twitter etc
February 12th, 2011 at 4:09 am
Business Blogs » Blog Archive » 5 Internet Marketing Ideas to ……
[...]1) Learn From Your Own Blog Do you check out your blog posts to see which posts are getting the most re-tweets or comments? You should. Every week, I go through my posts and take notes about what worked and what didn’t.[...]…
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April 5th, 2011 at 2:09 am
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