How to Get Publicity Now
Do you need publicity right away to build some buzz for your products and services?
Well, here are three things you can do right now that will help you get the word out… fast:
1. Write to your local paper.
Check your local paper to see if they have an “Opinions” or “Letters to the Editor” section. Send in a note describing your opinion about a particular article in the paper. Then, sign your name with the name of your company and a link to your Web site.
Your article should provide your opinion and information the readers will care about. It should not be a sales piece. Your byline will be all the “promotion” you get, but it will be enough to get your site, and business, some extra awareness.
And if you are not a good writer, have a friend or ghostwriter help you with the writing and editing process. After all, you want to send in a letter than sounds professional and get your point across.
2. Post a press release.
Write a press release about the benefits your business has to offer. You can tie it in with a current trend, holiday or special discount you are offering. Then, you can either spend the money to distribute it online through a service like PRWeb, PRNewswire, BusinessWire, etc., or you can simply post it on free, distribution sites online (check the list at www.rembrandtwrites.com).
And if you really want to get some good coverage, hire a professional, SEO copywriter to optimize your press release for the search engines. This way, people searching for particular words in your release will be more likely to find your press release online.
3. Create a partnership.
Find another business or charity in your local area that you can work with on a particular event, fundraiser or other, joint activity. By teaming up, you’ll share the time, effort, marketing lists, and overall costs.
Plus, you’ll create a larger event that will build more buzz with the local media and potential customers.
Time to Get Creative.
If you need to generate sales and build awareness for your business, don’t wait for funds to start coming in. Be creative. Think of ways to get people to talk about your products and services without spending money.
By contacting the local press, distributing news and information your potential customers will find valuable and working with partners who complement your business, you can grow your business without spending a fortune!
Need additional tips on how to build buzz without spending a lot of money? Please contact me here, and check out the free information at www.rembrandtwrites.com.
November 1st, 2010 at 4:04 pm
Hi Stephanie- Great article. I think creativity is the best way to generate buzz around your brand or company. At Grasshopper Group, we were tasked with the challenge of a rebrand, and the creative route helped us generate so much buzz that even the press picked up on it! Very successful.
November 1st, 2010 at 4:14 pm
Hi Allison,
Thanks for your note. (I think it was for me even though it was addressed to Stephanie?)
Creativity is very important in building buzz. After all, everyone likes to hear something different and out of the ordinary.
Congrats on your success!
Melanie, rembrandtwrites.com
November 30th, 2010 at 12:15 pm
I also think direct mail marketing is another great way to spark instant sales, along with your tips. Creating a targeted mailing list with a great offer in your mail piece will be instant results. It can also go along with your partnership where you can run a cooperative mailer with your business and another that you have partnered with, which would lower your cost.
Great tips!
Kevin, Marketing-lists-direct.com
November 30th, 2010 at 12:18 pm
Hi Kevin,
Thanks for your nice comments.
Yes, direct mail is an important part of increasing sales. And it’s best to spend the money on good copywriting, production and graphics for the best results when sending out a mailer.
Melanie, rembrandtwrites.com