What Does Google Instant Mean for Your SEO Strategy?
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type.
But what does this mean for your search engine optimization (SEO) efforts?
Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped moving forward with any kind of SEO at all. Don’t!
After all, competitors who are using SEO are stealing your customers right now, and you may not even know it! And if you want to have more holiday sales this year, now is the time to get your site optimized for all of the buyers looking to check off their future, holiday gift-lists.
Sure, Google Instant provides new search results, but this is no reason to stop your SEO efforts. After all, searchers are still looking for answers to their questions as quickly and easily as possible.
With this in mind, try to keep it simple. Focus your SEO efforts on this one question:
How can I provide a solution to site visitors problems fast?
Write site copy, descriptions, title tags, social media entries, pay-per-click campaigns, landing pages, and all of your content to provide value to your customers.
Let site visitors know they are in the right place immediately, and offer some kind of registration process with a free giveaway so you can capture their information. (Otherwise, what’s the point of getting people to your site? See http://www.rembrandtwrites.com/blog/2010/09/15/e-mail-autoresponders/.)
SEO does not need to cost a lot of money, but it does take time. After all, you need to research the appropriate keywords, use the right amount of words in your content and coding, and test, monitor and update your SEO campaigns to have the best results.
If you don’t know what you’re doing, you can waste a lot of money and cause yourself a lot of stress. Instead, spend the money on an SEO specialist who knows what he or she is doing. The fees will usually pay for themselves. Best of all, you’ll be able to track the entire process, stay ahead of the competition and increase sales.
Don’t let Google Instant and all the other “bells and whistles” in the SEO world stop you from moving forward with search engine optimization. Stick to the basic point of providing your customers with value, and you’ll reap the rewards.
Do you need help with your SEO copywriting efforts? Are you taking advantage of search engine optimization, or are your competitors stealing your potential customers?
Please let me know here or at www.rembrandtwrites.com, where you’ll find lots of valuable information.
Thanks!
September 30th, 2010 at 10:24 am
Google has publicly stated on their blog that the new instant search feature will not affect SEO.
Think of it like adding GPS to your car, does it make your car drive any faster or get better gas mileage? Does GPS make your destination move from where it is?
GPS might make you get there faster by a shorter route, same kind of scenario here.
October 1st, 2010 at 12:53 pm
Actually, the “new” Google WILL affect SEO. Key-word research is going to be flipped upside down. To John’s point, doesn’t “changing your route” change everything? YES! Pulling up search results before allowing searchers to finish typing most definitely makes a huge difference in SEO. Medium, quality searched terms will surely go extinct (or almost). This is going to be a disaster for marketers with a small to medium budget. Google will surely shoot themselves in the foot with this mistake…it won’t be worth paying for PPC anymore. The only terms searched will be so competitive that prices will go through the roof, while clicks will drop on terms that used to be worth fighting for. BOO GOOGLE!!!again!
October 2nd, 2010 at 10:15 am
I find the tool to be brilliant….and yesterday, I found an amazing new keyword phrase to use for a domain name–because of it.
October 2nd, 2010 at 1:36 pm
I can’t speak for organic SEO, but as far as paid I haven’t noticed a difference. As a matter of fact I may have even noticed a modest improvement…
October 2nd, 2010 at 8:49 pm
Nothing changed that much in terms of visits but as a user, it proves to be very helpful.
October 5th, 2010 at 5:55 am
You wouldn’t believe this but I’ve been having an online conference with one of my social media assistant and it’s funny how his Google instant shows a different result on his screen — when we’re typing the same search item or keyword. I think Google Instant is saving your site preference and base its results from what you’ve been searching previously. SEO wise, yes — it will definitely have an effect on how people find stuff on the Web. This is the reason I’m planning to get into CRO ( conversion rate optimization ) myself.