Back to Business – Good News or Bad?
With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead?
Well, here are a few things you can do now to make a smoother transition and have more business success.
1. Check Your PR Action Plan.
Review your plan of action for the next five months.
What do you hope to accomplish, and what are you going to do to get there?
For example, now is the time to contact various publications to get in their holiday gift-guides. Many of these lists are created months in advance due to print deadlines. With this in mind, conduct some research now so you don’t miss out on any media-opportunities.
2. Review Your Site.
When was the last time you looked at your Web site? If it has been a few weeks, it’s time for a review. Check for grammar and spelling errors and ask yourself a few questions:
· Is the content current?
· Do you provide valuable information for your customers?
· Can site visitors get the information they need quickly and easily?
· Is your site optimized for the search engines?
If you answered, “No,” to any of these questions, your site needs some attention. And if you want to save yourself time, hire a professional, SEO copywriter to help you. In the long run, you’ll save yourself from unnecessary hassles and have better results.
3. Create Time for You.
Before things start to get hectic, create a tentative schedule. Mark your calendar for personal time. Whether you want to hang out with friends and family members, read a book, work out, go to the spa, or do some other activity to collect your thoughts, set aside time now.
Then, when your workload starts to pick up, you’ll remember to take time to relax and enjoy life – and still accomplish work tasks.
As you get your barbeque ready for the weekend holiday, your busy, back-to-work schedule is the last thing you probably want to think about right now. But, if you spend a short time preparing your action plan and Web site now, you’ll have more control, feel more relaxed and know what you need to accomplish to reach your goals in the months ahead.
For me, I’ve made my action plan and am going to take some time off to enjoy the holiday, but I’ll be back soon!
In the meantime, check out my new book, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility… fast without spending a lot of money” at http://amzn.to/simplepublicity, or the PR and SEO copywriting information I offer at www.rembrandtwrites.com. Thanks, and have a great, holiday weekend!
September 3rd, 2010 at 11:38 am
Some good tips here Melanie but they dont really have anything to do with kids going back to school. These are things you should be doing for your business and yourself throughout the year. Am I right?
September 6th, 2010 at 6:03 pm
Hi Melanie,
In a world where it is SO EASY to get lost in the day to day new stuff and social media on the net, a reminder to take care of the basics is vital to our success.
When reviewing our sites, often we will take a peek at some old articles, and revise them - bringing them up to date with our current offerings, and up to date with the questions our current prospects and clients have.
Just because an article or piece of content was great 2 years ago, doesn’t mean that it will serve you or your clients today.
Thanks for keeping it simple and real.
Mr Twenty Twenty
Whooo yah!
Live your vision, I double dog dare you!
September 9th, 2010 at 11:34 am
Thanks for your nice comments Mr. Twenty Twenty. You are right on point!
Melanie, rembrandtwrites.com
September 9th, 2010 at 12:13 pm
Hi Jake,
Thanks for your note. Since many people are now in “back to school” mode and ending summer vacations, these are just some quick reminders to help prepare for the months ahead.
Thanks,
Melanie, rembrandtwrites.com
January 11th, 2011 at 9:36 am
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