Comments on: Get PR Results - Not Rip-Offs

By: essay sale

essay sale — Sat, 04 Sep 2010 13:47:27 +0000

it’s really helpful for me, thanks a lot!

By: Melanie Rembrandt

Melanie Rembrandt — Tue, 31 Aug 2010 19:01:18 +0000

Hi Dave,

Thanks for your comments and all the best with your perspective startup.

The best way to contact the media is with a targeted pitch to a specific media member via phone. For more tips, check out the guide at startupnation.com/steps/77/steps-successful-public-relations.htm

You can also see a lot of great, money-saving PR and SEO tips in my new book, “Simple Publicity” available on Amazon and via my newsletter at rembrandtwrites.com.

Hope this helps,
Melanie

By: Dave Waterman

Dave Waterman — Tue, 31 Aug 2010 18:54:07 +0000

Thanks a lot! I’m participating in a perspective startup (if you want to check it out, click on my name). These are really great tips to create the buzz around it without spending too much money on PR.
I’ve got a question: What do you think is the best way of contacting the media or how to make media write about it? I’m now talking more in general. Thanks!

By: Melanie Rembrandt

Melanie Rembrandt — Mon, 30 Aug 2010 15:53:14 +0000

Thanks for your comments Brennan. You are so right. It’s important to make the extra effort to provide unique and valuable content to all of your customers - especially the media.

Melanie, rembrandtwrites.com

By: Brennan Deitsch

Brennan Deitsch — Mon, 30 Aug 2010 15:51:33 +0000

I agree with this article. Good PR is not someone simply rewriting other sales copy. PR is improved by sharing viewpoints in a unique way. There are many ways to deal with the media and the consumer. But recycling information over and over will get your business lost in the shuffle.

By: Sonia Wilson

Sonia Wilson — Thu, 26 Aug 2010 21:34:58 +0000

Correction: I meant ‘ineffective’ in line 1 of previous Post.

By: Melanie Rembrandt

Melanie Rembrandt — Thu, 26 Aug 2010 21:34:30 +0000

Thanks Sonia. Your comments are so true!
Melanie, rembrandtwrites.com

By: Sonia Wilson

Sonia Wilson — Thu, 26 Aug 2010 21:31:47 +0000

Nice Post! Too many are delivering watered down and effective ‘work’. Publicity is the transfur of enthusiasm and it should always be personalized and not a blind, generic effort of crunching press releases and sending them everywhere; instead of to reporters who cover the content and reach an audince the realease targets.

Paid advertising has its purpose but once a Publicist is retained the proper print or broadcast placement can actually help to reduce the cost of the client’s advertising while boosting the profit margin and brand recognition measurably. This delivers high ROI to the client.

Remember this Publicists: Its all about the client, not you.