Comments on: Got Press? 5 Ways to Create News

By: appointment cards

appointment cards — Wed, 25 Aug 2010 01:14:25 +0000

Step #4 really isn’t practical for the typical small business. News reporters are not going to show up for any media event sponsored by your average small business (unless the event is highly sensational in nature). Steps 1 - 3 are much more practical. Option 1, participating in community events to expose but not explicitly advertise your service is the best option.

By: Melanie Rembrandt

Melanie Rembrandt — Tue, 17 Aug 2010 12:45:45 +0000

Glad to help Alex!
Melanie, rembrandtwrites.com

By: Alex

Alex — Tue, 17 Aug 2010 12:15:24 +0000

Thanks Melanie for the tips.

By: Melanie Rembrandt

Melanie Rembrandt — Thu, 12 Aug 2010 19:14:44 +0000

Hi Alex,

Carpet cleaning does not need to be mundane. Do you have any interesting before-and-after stories to tell? How about something about all the awful dust mites you removed from a familiy’s home?

Think about what your carpet cleaning does for people, and you’ll come up with some newsworthy angles.

And if you need more help, check out the free info. I offer here and at rembrandtwrites.com.

Hope this helps. Thanks!
Melanie

By: Alex

Alex — Thu, 12 Aug 2010 19:08:00 +0000

How would you create press for a mundane business like mine (carpet cleaning?)

By: Melanie Rembrandt

Melanie Rembrandt — Fri, 06 Aug 2010 16:19:21 +0000

Hi Stephen,

Thanks for your note. Yes, good sales and customer relationships are built on a combination of online and offline communications. Good point.

Melanie, rembrandtwrites.com

By: Stephen

Stephen — Fri, 06 Aug 2010 16:08:15 +0000

It is good to see that a good emphasis on offline advertising is being made. The promotion of your business offline should still be an important consideration even if you are a 100% online company.

By: David

David — Thu, 05 Aug 2010 14:26:44 +0000

Thanks so much Melanie and I will check out your website immediately. I understand the importance of press releases but something I am still confused about is writing them the right now to impove SEO. Is it merely key wording the press release in the direction you want your SEO to go? Thanks and I am heading over to your website right now!

By: nike ninja

nike ninja — Tue, 03 Aug 2010 01:32:07 +0000

Hi David,
Thanks for your note. Yes, press releases are a great way to improve SEO, if written correctly. When it comes down to getting press, it’s all about providing the right message, to the right person, at the right time.

For more help, please see my site at rembrandtwrites.com.

Thanks, and all the best,
Melanie

By: Melanie Rembrandt

Melanie Rembrandt — Mon, 02 Aug 2010 13:47:15 +0000

For more help, please see my site at rembrandtwrites.com.

Thanks, and all the best,
Melanie