Business Blogs: Trends, tips, and real-life anecdotes from industry experts.

As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy.
Will a reporter really care about what you have to say?
If [...]

“Social Commerce” is a big buzz word these days. As many continue to talk about merging social media and e-commerce, there is no clear consensus as to what the main driver of social commerce will end up being. Many think its about finding ways to promote and sell products on Facebook, others think its about [...]

Security…is it important? All and all, I guess it depends. If you have children and are a single mother, I’d say it’s more important than if you are a single 26-year-old man who is 300 pounds of pure muscle. But, that’s just me (being a female and all).
For businesses, same rule applies (not the female [...]

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As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person!
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Here are five tips to help you get started.
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1.    �
Research.
 

Before you contact reporters, be sure you know what they write [...]

Foursquare is a hugely untapped and powerful little tool for business marketing, especially if you own a business that requires customers to physically visit your location to make a purchase. Unfortunately most businesses don’t understand just exactly how they can use Foursquare and are missing out on a fantastic and inexpensive marketing opportunity!!

You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind:
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1.      Is your site ready?
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If people see your press release and visit your site, what will they [...]

This one is especially for the ladies, because I think this is an epidemic issue with us.  But men, you are warmly welcome here!  I hope everyone gets something from this post….read on!
There are so many programs out there that talk about marketing, sales, Social Media, finding your bliss, etc….  All of these things are [...]

Foursquare is currently one of the most popular service that combines social networking and location-based services. Launched in spring 2009, it includes businesses in more than 100 cities across the United States with more than 300,000 users.

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively.
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But how do you pitch your story to a reporter?
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Here are eight quick-tips to help you through the media process:
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1. Know Your Targeted Media-Members.
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Before you even [...]

Just last month Google announced the completion of their new web indexing system called Caffeine. This change means that having fresh content is more important to your business than ever before. How do you do that?