The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package.
We were excited about our purchase, until the season got under way. As of this writing the Diamondbacks have had a poor run, so far losing more games than they have won, placing them at the bottom of their division.
We are having serious buyer’s remorse.
It’s during tough economic times that people want–no, they desperately crave–experiences that help them feel better. They want good prices, great experiences and companies that care. But more than that, they want to know that their decision was the right one.
How do you help your clients feel like the purchase they made with you was the right one? How do you prevent buyer’s remorse?
Looking at all of the empty seats at the Diamondbacks games should give you the answer; simply said, you need to be a winner. Attendance at Arizona Diamondbacks games is down 17.4%. And they are only one of two teams to have lost money last season.
Compare the attendance at the Diamondbacks games to the recent playoff experience of the Phoenix Suns, and you’ll see what I mean. Their attendance level was at 95% for the whole season. Winning sells!
If you own a business the same is true. Winning makes you win!! Customers will buy more, refer more, and keep coming back for more because they want to be associated with a winner!
So then, what does being a winner mean to you and your business? What makes your business a winner to your customers? I would love your comments here!
June 14th, 2010 at 8:29 am
This is so true. Great post Wendy.
June 14th, 2010 at 5:08 pm
[...] The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Comin… Published: June 13, 2010 Source: StartupNation Blog My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We were excit… [...]
June 15th, 2010 at 5:35 am
Completely agree with the author. Being a winner will always make you earn great rewards. Great Post.
June 15th, 2010 at 10:30 am
Fluff!
Where is the strategy?
How do you become a winner?
This is another example of vague business advice that is filling up space in blogs.
June 15th, 2010 at 10:59 am
I agree with Bryan. How do we translate this great concept into reality? I try to translate my client interactions into tangible results I can explain - that way everyone is a winner.
June 15th, 2010 at 11:26 am
This started of to be informative but really only asked a question, and did not provide any useful answers. What possibly did the writer think they had to say, here.
Don’t waste my time. This is not “winner” conduct.
June 15th, 2010 at 11:27 am
And based on this, I look at the right hand column and the list of “experts” with scepticism.
June 15th, 2010 at 11:46 am
Wendy,
That was a great post. One thing to keep in mind,especially in sales, is that you can’t always win. However you can always keep your customers informed of the wins that you do make and make sure that they are continually happy with the service that you are providing. I agree that winners like to be around winners. WE must all surround ourselves with as many wins as we can muster.
June 22nd, 2010 at 8:11 am
Great Post. Entrepreneurs have to be excellent managers of resources — human, financial, informational, technological, material and time. If you are organized, savvy with finances, can manage inventory, schedules, and operation — opening your own business might be a good
solution for you. If you are interested in some online courses to help you get started I found a great non-profit that has been providing online education to adult jobseekers in 60 IT certifications in (Microsoft,Cisco, Oracle, Sun, A+, Net+, Security+ etc.) and Business (including Project Management certification) at http://www.nefuniversity.org. You can find the link on the home page at the top titled Small Business.
June 22nd, 2010 at 12:09 pm
Ok Let me answer this Amazing Strategy Question.
What she means to be a Wiiner in your business is Being Top of your business..not only in Market share.
You have to be Best in Customer Service, You have to be good in giving more value.
Now how you can do it Depends on your business and I’m here to give you more advice for your Business.
Ali R. Khan
Marketing Student and Entrepreneur.
February 1st, 2011 at 11:41 pm
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February 15th, 2011 at 11:24 am
I’m not the best or most commited blogger but I write a lot of content every week. I throw a lot of questions out there because I care about what my clientele think. My newest and best ideas come from those ‘bounces’….bouncing off of them and back to me.
So the question is a great one, and very viable.
Where it went South, I think, is when this writer did not offer any of her OWN ideas. She led us down a path and dissapointed us by renieging on having an opinion of her OWN.
If you are going to ask questions, it’s a good idea to start out by offering one solution of YOUR OWN as a starting point. After that, let others fill in and let the discussion turn out to be a round robin. Come back into the conversation and comment again. Then when it seems everyone has said what was on their mind, sum up.
It just appears like the question was sent out, and the writer walked away. And yes I agree, I’m seeing this trend A LOT. I don’t like it either. It’s a let-down.
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April 9th, 2012 at 6:17 am