Are You Using SEO in Your Press Releases?
A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.
And this can be tough if you are working with a tight budget. But by using SEO keywords in your press releases, you can stick to your budget while boosting sales.
Optimize your press release with SEO keywords.
Now, this may seem foreign to many of you. But if you have a little extra time, you can get a lot more out of your press releases in just a few simple steps:
1. Use a free keyword tool like www.wordtracker.com or http://www.keyworddiscovery.com/search.html to find the most popular keywords for your industry and target market.
2. Place the keywords into your press releases a few times.
3. Use a free tool like the one at http://www.pressreleasegrader.com/ to check your keyword count.
4. Post your release on free sites (listed at www.rembrandtwrites.com) and through a press-release-service like www.prweb.com. And see the results!
By taking a few minutes to optimize your release with SEO keywords, you can save money while attracting more people to your site. My client just saw a 325% increase in site traffic using this type of SEO copywriting in their PR efforts… so it’s definitely worth the effort!
No time to add SEO to all of your copy? No worries. Please contact me here or at www.rembrandtwrites.com with your questions and information about a complete resource to optimize your PR, social media, SEO copywriting, and marketing efforts for maximum results. Thanks!
May 14th, 2010 at 11:05 am
Hi, Melanie
Its true you must use good keyword for seo. If I must add..you can also use google keyword tool to find good targeted keywords.
TrafficColeman “My Words”
May 14th, 2010 at 3:17 pm
Hi TrafficColeman,
Yes, Google Keyword Tool is a good one too!
All the best,
Melanie Rembrandt, rembrandtwrites.com
May 14th, 2010 at 4:21 pm
[...] Are You Using SEO in Your Press Releases? Published: May 14, 2010 Source: StartupNation Blog A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales. During tough econo… [...]
May 17th, 2010 at 6:51 am
Melanie,
Thank you for sharing these great tips, I recently started a blog of my own focused on helping small business succeed by sharing stories just like these. You are so right! I have been able to get to the first page of Google on a consistent basis by utilizing your tips in press releases.
Thanks again!
May 17th, 2010 at 6:57 am
Hi Jason,
Glad to hear this SEO copywriting information was helpful.
Melanie, rembrandtwrites.com.
May 27th, 2010 at 8:16 am
I’m glad to read these great tips. Thanks. SEO techniques are indeed helpful.
May 27th, 2010 at 8:19 am
Glad to help!
Melanie, rembrandtwrites.com.
August 14th, 2011 at 3:06 am
This is what I love about the ‘net - so much great information that really makes a difference. Thank you Melanie!
I’ve just completed a post on what is the best free keyword suggestion tool, where I spent some time getting to know a few free tools. I believe nothing is absolute and it ultimately comes down to the craftsman using the tool, that achieves the best results.
October 5th, 2011 at 10:40 am
There are many and varied different techniques when it comes to keyword research and you offer some good tips here. The thing with research is that you have to keep up with the changes and my, there are many to handle. Just last week another G00gle update toook place which saw many serp changes. I wrote what I consider to be some of the more traditional techniques here http://www.longtailkeywordpro.com/best-keyword-research-techniques/ which may help your readers understand just what is involved in the right keyterm choices.