Home > Business Blog > Archive:May 2010
I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb.
The article states that dentists have been very slow in adopting social media as a tool for marketing their practice, preferring to stick with traditional marketing methods, such as direct mail, because that’s what’s always worked. However, the traditional marketing methods aren’t working so well anymore. Here’s why medical practices need to rethink their social media policy.
Today, we have the pleasure of talking to Mark Wozniak, the VP of Products at InfoDome (yes, and the brother of Apple Co-Founder, Steve Wozniak). InfoDome is a new, online, critical business data management solution that launched in March to help small businesses handle data.
Tell us about InfoDome and why you created it.
InfoDome is a [...]
Many experts say that you should give your customers what they need. But forget about that. If her mom had offered Sarah toothpaste she would not have wanted it, even though she has a need for it daily. The same is true with our customers. What kid (or adult) wants what he or she needs? Not me! I don’t want what I need, I want what I want! Yes, as a customer, I’m very much like a child.
How did he do it? First and foremost, he focused his energy on two or three types of ideal customers instead of trying to be all things to all people.
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Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might change your mind.
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Tell us about In The Rooms. Why did you create this site?
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In The Rooms (www.intherooms.com) is the number one [...]
One of the most important, and yet the least understood part of your business financing is how your business will be structured.
You can choose one of six options: Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, C Corporation or S Corporation. You will find that each of these differ to the degree of liability [...]
A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.
And this can be tough if you are working with a tight budget. But by [...]
Trust Congress?
Sorry, that institution got among the lowest ratings in a Pew Research Center study that was recently released. The Pew Center polled Americans to determine who they trusted least and who they trusted most.
Small business owners - you should be proud. America trusts YOU most.
More than churches, our President, labor unions, the Federal Government, small [...]
Among the many “experts” out there touting “the way” to success, there are a lot of fly-by-nights, lightweights and hucksters.
But I must say, John Jantsch is among those who offer true substance and real value and merit our follows. And here’s the reason why:
He’s practical.
In his new book, The Referral Engine, John provides specific rationale, tactics and actions [...]
Life Planning permeates every aspect of human existence – while you were young and building your dreams, up to the moment you achieve them and retire from work. For a lot of people, retirement is supposed to be that time in their lives when they can simply sit back, relax, and enjoy the golden years. [...]