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7 Great Tips for Marketing Your Business Using a Facebook Fan Page

Written by: Wendy Kenney March 7th, 2010
          0 votes

Mashable.com recently announced that Facebook results will be integrated into real time search results on Google.  This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility and get found by new customers.  But if you don’t have a Facebook Fan page for your business, you will miss out! 

In this post, I’ve compiled a list of 7 tips on how to market your business using your Facebook fan page.  If you don’t know how to get your own Facebook Fan page, however, read this article first:  How to Create a Facebook Fan Page for Your Business. 

 1. Give people an incentive to become a fan on Facebook.

 Offer a special Facebook only reward to new fans.  This could be a gift certificate, discount, or a special freebie offer on your web page.   Note:  An e-book, report, article, video, or podcast make great free offers!  You don’t need to incur a large expense to give something away.    I’m putting together a 3 or 4 page report on “How to Tap into the Power of Facebook to Market Your Business.”

 2. Instead of using a business card, give out an invitation card to your Facebook Business fan page. 

Make sure the invite card showcases your incentive.  These cards can be done inexpensively.  My graphic designer charges $150 for the design of a two sided-4 color card.  They can be printed for less than $50 at UPrinting.com. 

3. A picture is worth a thousand words.  Post pictures weekly. 

You can post before and after shots, photos of the “best” of what you do, photos of happy fans, photos of your work, photos of your store, your products, you at work, your staff, your events.  You get the picture.  Pictures engage your fans.    

 4. Add video.

Take the photo idea one step further.  Make the video less than 3 minutes and jam-packed full of valuable info.  You can post a “How to” video, or even just a moment in your day.   Don’t worry about what you look like, or having the video professionally done;  just make it interesting!

5. Have exclusive or “sneak preview” content.  

Let people know that they will “see it on Facebook first.”  I’ve got a new book coming out:  Buzz:  How to Tap into the Power of Social Media, Publicity, and Relationship Marketing to Get Customers.  I’m going to put out a chapter as a sneak preview of what’s to come. 

6. Use Facebook Ads to get the word out.

You can use a Facebook ad to promote your “Become a fan on Facebook” incentive.  The cool things about Facebook ads are that they can be targeted to exactly the type of people that you want to reach and the ads are very inexpensive.   You can set a budget of just $2.00 a day.  I’ve used Facebook ads and have increased my fan page membership by 50% using my free e-book as an incentive. 

7.  Build a custom Facebook landing page welcoming your Facebook Fans. 

This can really solidify your Facebook Fanpage.  You could showcase your Facebook Fans reward, or even have a special welcome message.  Here are some excellent examples of Facebook fan pages for business.

 So how do you get build a custom Facebook landing page for your business?  Find a programmer who knows FBML, which is the programming code for Facebook.  You can find them and receive free quotes from qualified vendors right here on StartupNation.  You can also find them on our classified ad board.   

Do you have a Facebook Fan page?  Post it here along with the link!    We appreciate your comments! 

 

PS.  Don’t forget to become a fan of 23 Kazoos on Facebook!! 

 

 

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Tags: , , , Posted in Advertising and Promotion, Marketing, Marketing, Online Marketing, Strategies & Smarts
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Comments

  1. Chris Horner     Says:
    March 7th, 2010 at 5:27 pm

    http://www.facebook.com/#!/pages/Ann-Arbor-MI/Lens-Artwork/133580797618?ref=ts

    Got one! Good tips here. Too often I’ve wondered what to do with it.

  2. Social Media Storytelling Marketing PR Technology Business Curated Stories Mar. 6 and 7, 2010     Says:
    March 7th, 2010 at 9:55 pm

    [...] 7 Great Tips for Marketing Your Business Using a Facebook Fan Page Published: March 7, 2010 Source: StartupNation Blog Mashable.com recently announced that Facebook results will be integrated into real time search results on Google. This means that having a Facebook Fan page can become a huge opportunity for business owners… [...]

  3. Drew Smith     Says:
    March 9th, 2010 at 8:00 am

    Thanks Wendy! Great fan page tips. I just started a fan page. It’s for my company Aspirant Bookkeeping. I’m hoping to have great money saving tips an interesting discussions about money there. Here’s a link http://www.facebook.com/pages/Aspirant-Bookkeeping-and-Financial-Services/205718849608?v=wall

  4. bedding for kids     Says:
    March 9th, 2010 at 10:25 am

    Great facebook tips!! Really enjoyed reading this…

    My facebook page.. http://www.facebook.com/pages/Maine-ME/Briannas-Bedding-and-Beyond/105050573318

  5. Kial James     Says:
    March 9th, 2010 at 11:42 am

    Thanks for the tips! FB fan page is: http:www.facebook.com/emaginedesign

    - We show before & afters
    - A glimpse into our processes
    - New trends in design & how u can apply to your biz
    - Contests & Social Media Marketing Tips
    - Client and FB Fan Page Highlights

  6. Ralph Velasco     Says:
    March 9th, 2010 at 11:45 am

    Love it! Thanks for the great info, I’ll be integrating this soon.

    http://www.facebook.com/photoenrichment

  7. Betty Miller     Says:
    March 9th, 2010 at 11:46 am

    Enjoyed this article! Thanks for sharing these great tips. My FB fan page:

    http://www.facebook.com/pages/My-Storybook-Lady-Heritage-Makers/90316131715

  8. Arniella     Says:
    March 9th, 2010 at 12:17 pm

    great stuff

    my facebook fan page is http://.facebook.com/ilove facebook

  9. Arniella     Says:
    March 9th, 2010 at 12:18 pm

    my facebook fan page is
    http://.facebook.com/ILOVEFACEBOOK

  10. Susan     Says:
    March 9th, 2010 at 12:20 pm

    Just started a Fan Page. Love all this great info!

  11. Susan     Says:
    March 9th, 2010 at 12:22 pm

    Thanks for all the great info!

  12. Susan     Says:
    March 9th, 2010 at 12:24 pm

    My facebook Fan Page is
    http://www.facebook.com/BighamRealtors

  13. Linda Binns     Says:
    March 9th, 2010 at 12:27 pm

    Great tips - thank you. I have been thinking about starting a Facebook Fan Page but was never quite sure what to do with it. This is very helpful.

  14. Mike Echlin     Says:
    March 9th, 2010 at 12:38 pm

    Thank you Wendy - I really love the idea of the printed invite vs. a business card.

    http://www.facebook.com/pages/Echlin-Technology-Services/8175783702

  15. Barbara Schantz     Says:
    March 9th, 2010 at 1:28 pm

    http://www.facebook.com/BabyDipper

    Great ideas! Now to put some of them in action….

  16. Jaya     Says:
    March 9th, 2010 at 1:31 pm

    Thanks for great info.

    My facebook fan page is
    http://www.facebook.com/pages/edit/?id=80685954363#!/pages/Clarksburg-MD/CYNCZ-LLC/80685954363?ref=mf

    Thanks,

  17. alex Hanna     Says:
    March 9th, 2010 at 4:55 pm

    Excellent tips, What I do, I go to events, networking events and business happy hours take pics, then I give my card to each person, I took the pic of.

    My card says “Tag your photo on http://www.facebook.com/rafael.montilla?ref=profile

    It works very good for my clients Fans pages.

  18. Daniel Kaneshiro     Says:
    March 9th, 2010 at 7:23 pm

    Just added to my Social Flow chart. Fan me at http://www.facebook.com/pages/Wow-I-didnt-even-know-your-service-existed/434024975525

  19. Wendy Kenney     Says:
    March 9th, 2010 at 8:59 pm

    Thank you all for your comments! I especially love your Facebook pages!! Keep up the good work!

  20. Carole Johnson     Says:
    March 9th, 2010 at 11:52 pm

    Wendy, wonderful tips. My challenge is findging an exciting way to promote emergency preparedness on a “Social” network. My facebook page is http://www.facebook.com/pages/Family-Emergency-Management-e-CYREN/256374638202 and our purpose is to promote Emergency Preparedness for families. How can I make Emergency Preparedness exciting without using fear? Any thoughts.

  21. RaeLynns     Says:
    March 10th, 2010 at 2:45 pm

    Great information!

    http://facebook.com/raelynnspromboutique

  22. Erika Blanchard     Says:
    March 11th, 2010 at 3:20 am

    Great info! I need to create a landing page!

    http://www.facebook.com/appityslap

  23. Marie Rhoades     Says:
    March 11th, 2010 at 10:25 pm

    Thanks for the great info and letting us share our Fan pages.

    Stop by and say, “Hi!”

    http://www.facebook.com/pages/Sally-Leeby-the-Sea/225074404672

  24. Kathleen     Says:
    March 11th, 2010 at 10:35 pm

    This article is great!
    Will be trying some in which was listed.

    Thx

  25. Kathleen     Says:
    March 11th, 2010 at 10:36 pm

    http://www.facebook.com/pages/Las-Vegas-NV/AAngels-Heavenly-Soy-Sense/191773433746

    Here is my fan page

  26. Colette Gallagher     Says:
    March 12th, 2010 at 12:47 pm

    Great post! I have a Facebook Fan Page and not only has it helped my business get more exposure but it’s been a lot of fun too!

  27. Matt     Says:
    March 16th, 2010 at 10:52 am

    http://www.facebook.com/pages/Peoria-IL/Gainlight-Studios/107026127913?ref=ts

    Gainlight Studios inc. fanpage. We have actually had a few clients off our page!

  28. Sara Desjardins     Says:
    March 17th, 2010 at 9:56 pm

    I just created a Landing Page myself about a month ago and it’s helped tremendously!! I’m also running a contest right now and in order to gain more fans and I expect my fans to double in the next few weeks as a result. Another photographer shared the contest with me and encouraged me to use it. She gained about 1000+ fans in a couple of weeks! The contest is over and she’s still steadily gaining fans :)

  29. Chuck     Says:
    March 19th, 2010 at 11:56 am

    We just launched our website and fanpage. These are some great ideas.

    http://www.facebook.com/pages/Meaningful-Vacation/299869259442

  30. Steve Kennedy     Says:
    March 22nd, 2010 at 8:03 pm

    Great article!

    Here is my fanpage.

    http://www.facebook.com/skgraphicdesign?ref=mf

  31. 5 Essential Posts for Facebook Fan Pages. (Social Networking) « DeuceGroup.com – Web Design and Social Marketing Company.     Says:
    March 28th, 2010 at 10:57 am

    [...] 7 Great Tips for Marketing Your Business Using a Facebook Fan Page by StartUp [...]

  32. Carolynn Binnie     Says:
    April 26th, 2010 at 7:02 am

    My Facebook page Carolynn Binnie Holistic Therapist.

  33. Reuben Powell     Says:
    May 5th, 2010 at 6:24 am

    I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.`’,

  34. Ethan Thompson     Says:
    May 5th, 2010 at 7:24 am

    I also promote some of my affiliate links on Facebook by making Facebook fan pages and also by advertising on Facebook.*:~

  35. Georgia     Says:
    May 25th, 2010 at 10:21 am

    Great tips - thank you for helping all of us build our businesses!!

    My fun facebook link is: http://www.facebook.com/pages/Entertaining-at-Home-Georgia-Irby/321488962410?v=wall&ref=ts

  36. Alan     Says:
    June 28th, 2010 at 2:59 pm

    good tips….thx

  37. Alan     Says:
    June 28th, 2010 at 3:01 pm

    http://facebook.com/BayPacificGroup

  38. Ethan Thompson     Says:
    October 1st, 2010 at 3:01 pm

    facebook marketing will be dead soon coz facebook is craking markerters on the FB network:*,

  39. eyeshadow cosmetics     Says:
    October 30th, 2010 at 12:32 pm

    Every time I see a really good article I do a few things:1.Share it with all the relevant friends.2.save it in all of the favorite social sharing sites.3.Make sure to return to the blog where I read the post.After reading this post I am seriously concidering doing all 3!

  40. Kristie @ PuddlesCollection     Says:
    November 10th, 2010 at 5:44 pm

    Thank you for the wonderful information!
    http://www.facebook.com/PuddlesCollection

  41. Victor     Says:
    February 25th, 2011 at 7:27 am

    Hi, I’ve been trying to find the startupnation facebook page, but I dont see any?

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    January 29th, 2012 at 5:11 am

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