Comments on: 13 Steps to Building a Consumer Insights Factory http://www.startupnation.com/business-blogs/index.php/2010/02/16/13-steps-to-building-a-consumer-insights-factory/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 02:43:47 +0000 http://wordpress.org/?v=2.5.1 By: Social Media Storytelling Marketing PR Technology Business Curated Stories Mar. 6 and 7, 2010 http://www.startupnation.com/business-blogs/index.php/2010/02/16/13-steps-to-building-a-consumer-insights-factory/#comment-40149 Social Media Storytelling Marketing PR Technology Business Curated Stories Mar. 6 and 7, 2010 Mon, 08 Mar 2010 02:56:08 +0000 http://www.startupnation.com/blogs/?p=4691#comment-40149 [...] 13 Steps to Building a Consumer Insights Factory Published: February 16, 2010 Source: StartupNation Blog The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win… [...] [...] 13 Steps to Building a Consumer Insights Factory Published: February 16, 2010 Source: StartupNation Blog The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win… [...]

]]> By: yst http://www.startupnation.com/business-blogs/index.php/2010/02/16/13-steps-to-building-a-consumer-insights-factory/#comment-37424 yst Fri, 19 Feb 2010 01:21:58 +0000 http://www.startupnation.com/blogs/?p=4691#comment-37424 Great advice. Here is how one book I read broke up number 1 (getting to know your customers better) Either you have: 1) The Corporate Commitment: more relevant in big companies. This usually happens when a company has messed up badly and needed to know their customers better 2) Customer Get Together: this is a regular get together with customers and talk informally. Remember think date (fun), not lab rats (focus groups). 3) Open line communication: The key is to get customers to speak up with an incentive. No I'm not going to fill out your 50 question survey, I don't want to work for free. 4) Technology: this one is really simple. Just don't fall in love with technology. Great advice.
Here is how one book I read broke up number 1 (getting to know your customers better)

Either you have:

1) The Corporate Commitment: more relevant in big companies. This usually happens when a company has messed up badly and needed to know their customers better

2) Customer Get Together: this is a regular get together with customers and talk informally. Remember think date (fun), not lab rats (focus groups).

3) Open line communication: The key is to get customers to speak up with an incentive. No I’m not going to fill out your 50 question survey, I don’t want to work for free.

4) Technology: this one is really simple. Just don’t fall in love with technology.

]]>