Video Marketing: What’s the Big Deal?
Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail. That’s because I am a visual learner. The best way for me to remember anything is to have a visual aid. And there are many people out there just like me.
So what does that mean for your business and how you market it? It turns out, it means a lot!
Almost 80% of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to marketing research company, ComScore.
Consider this…how many out of that roughly 80% of Internet users are your target audience?
And how many of those 80% are people like me that remember things better through visual aids? According to research, it’s about 65% of the population!
What better way for you to reach those types of learners than by utilizing a 3-4 minute video upload on your site? It also ensures that your website content is fresh, which makes those pesky but necessary search engines like you more.
Anyone with a camcorder can take a brief video and upload it to a video storage site such as:
• You Tube
• Vimeo
• Blip.tv
• Ecorp.tv
Posting the video content on your website will help you reach and engage more prospective customers.
Not convinced yet?
YouTube.com is the third most-visited site on the Internet, receiving over 70 million unique visitors a month – that number rises on average of 3.4 percent monthly. Video now appears in Google search results, providing vital “Google Juice” to help your website rankings.
It’s my opinion that not having a video presence in 2-5 years will be like not having a web site in 2010!
And here’s a quick little marketing tip: “How To” videos are a huge hit. Make a “how to” video demonstrating how your product or service can solve a common problem, name your video “How to (insert your topic here) Video”, and post it on your very own You Tube Channel.
Disclaimer: In spite of all the statistics showing how successful video is in marketing your business, some of us are still terrified (like me) or otherwise reluctant to make a video. My video marketing tip of the day: Just do it. You need to practice anyway so don’t post the first video you make, and don’t give up. Keep on trying, you’ll get the hang of it. I promise!!
February 12th, 2010 at 7:20 pm
Wendy-
Online video is something that every entrepreneur in 2010 should consider.
Whether you are outgoing and nuts like me (!)
Or shy and reserved.
Videos can do so much for your business with one of the major ones being adding personality.
Which is of course hard to come through using text only (unless you are REALLY, really good).
The opportunity is there:
1. Lots of hosting opportunities.
2. Inexpensive cameras.
3. Easy-to-use non-techy editing software (if necessary)
4. Portability: Optimization on phones, apps, etc.
….and more.
February 15th, 2010 at 10:10 am
Video marketing is absolutely essential to a successful marketing campaign on so many different levels! Just get off the coach and do it and see for yourself - great advice for anyone still pondering if it’s worth their time.
Best,
Ana/YourNetBiz Mentor
February 15th, 2010 at 10:33 am
Thank you for your insightful comments! Would love to see some examples of great videos posted here!
Wendy Kenney
http://23Kazoos.com
February 16th, 2010 at 7:58 am
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February 16th, 2010 at 12:39 pm
Hey Wendy,
What’s the big idea giving giving up one of the coolest secrets to being seen BIG online ?
I’ve been using these little tidbits for a while now to make the small business people that I have as clients topple the big power players.
It clearly is a greta time to be a big kid !
Whoo Hoo !
Consider the playing filed leveled !
February 17th, 2010 at 12:12 am
Thank you for the encouragement! I’ve been thinking of using video but being such a novice, have thus far talked myself out of it. I feel I’ve been teetering on an edge and this article was just the little push I needed - I am going to give it a try! What have I got to lose??
Kim
March 3rd, 2010 at 4:02 am
hi, i am an entrepreneur and I fully agree that video marketing is going to be the next big revolution. I am promoting video total solution packages for a very cheap ammount globally, which includes video emailing, video channels, video broadcasting, web conferencing, web casting.
all you guys out there… get in touch with me a…and I shall show you some fantastic videos…. and help you earn some real serious money… jump on first into the bus…
Its very simple to use a,, a little tot can use it…and if a dumbo like me could,…anyone else will…me email is neeta2u@gmail.com
May 6th, 2010 at 7:00 pm
Video Marketing is an interesting and very effective way to market affiliate products, i have promoted my products over youtube and in some other sites~”
May 6th, 2010 at 8:12 pm
Video Marketing is an interesting and very effective way to market affiliate products, i have promoted my products over youtube and in some other sites-.~
May 24th, 2010 at 10:29 pm
Video Marketing is a great way to promote hardware tools and products online.”.`
May 25th, 2010 at 12:40 am
Video Marketing is a great way to promote hardware tools and products online.:;-
September 29th, 2010 at 1:29 am
these days, video conferencing seems to be one of the most effective ways to promote products”;-
October 6th, 2010 at 12:35 pm
video marketing has been the backbone of my internet marketing business,”.
October 6th, 2010 at 4:06 pm
video marketing has been the backbone of my internet marketing business**;
October 20th, 2010 at 3:01 pm
video marketing is very common these days and most marketing videos can be found on youtube;:;
July 13th, 2011 at 11:21 am
The real power of video marketing is within video landing pages, Google indexes pure pages with video faster than general text filled sites (just keep your keyboards focused)
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