Comments on: 4 Smart & Sensible Marketing Tips for 2010!

By: Project Templates

Project Templates — Tue, 09 Feb 2010 17:25:57 +0000

Marketing Objectives

Your first step in developing a marketing campaign must be to determine the objective of the campaign. These objectives are stepped and a prospect needs to reach one step before he can move to the next: Awareness, Understanding, Desire, Transaction, Retention, and Referral. In other words, prospects will first be aware of your product, then know the benefits, then want it, then buy it, then use it, and then recommend it to others. Your marketing campaign should only attempt to achieve one of these objectives at a time

By: Seo Copywriter

Seo Copywriter — Wed, 03 Feb 2010 22:43:46 +0000

I feel like this post was written for me. Point 1: I have just done a detailed analysis of my running goals, and how much time and money they would require to achieve them. I realised that some of my goals were unrealistic in my current position, I do not have the time needed to meet them and I don’t have the money to employ another member of staff to free up my time.

Point 2: This has always been one of my main focuses. I always measure what every step of expansion has brought to the business, and let it all bed in before taking the next step forward.

Point 3: I took note of the statement about not overplanning things, I do that I suppose — a bit. However, you should also have mentioned back-up plans if parts of the plan don’t go exactly how they should, if you fail to meet a part of the plan, for a reason anticipated, do this to workaround it etc. Yes, this is covered in another way in Point 4, but I reckon it is better to try and anticipate the roadblocks if possible, - overplanning again - maybe.

By: Janice

Janice — Tue, 02 Feb 2010 18:36:06 +0000

Perfect advice Kim! Very timely too as I was just talking about this very thing with a friend yesterday. There is so much that you can do, but you need to be realistic in what you have time to do and what you can stick with. And when trying new things, set a time frame and measure results against it. If it’s not working for you or your business then do something else and take it off your list.

By: Andrew Krauss

Andrew Krauss — Tue, 02 Feb 2010 17:04:29 +0000

Great tips Kim! I to have learned that the last one, “Being Flexible” is very, very important. Things rarely go the way we expect them to.

By: Faith

Faith — Tue, 02 Feb 2010 16:54:29 +0000

Thanks for your words of wisdom.
One golden nugget can be priceless.
Keep on spreading news to help people soar you will be rewarded well!!
Faith
http://www.mytvclassifieds.com
100102

By: Larry jacobs

Larry jacobs — Mon, 01 Feb 2010 09:22:54 +0000

Points are very clear and precise. Its vary useful info.

By: Ed Martin

Ed Martin — Sat, 30 Jan 2010 03:41:28 +0000

I would add as a footnote to being flexible to not forget to try things that did work in the past. Don’t change what has been successful just for the sake of change. Leverage your past successes and make sure you do changes for a good reason. When you’ve got an idea that works, run with it.

By: Becky

Becky — Fri, 29 Jan 2010 06:24:22 +0000

Exactly Carol. You took the words right out of my mouth.

By: Carol Silvis

Carol Silvis — Thu, 28 Jan 2010 16:09:47 +0000

Good tips. I think some of us get overwhelmed with our own goals. Being realistic and flexible helps.

By: Becky

Becky — Thu, 28 Jan 2010 06:06:32 +0000

Great article. I especially agree with the tips you left on being flexible. Change is something that I am constantly encountering. Over time I have learned how to deal, but it did take some getting used to.

http://www.twitter.com/beckybooks