Comments on: Are Reporters Reading Your E-Mails?

By: vehicle shipping companies

vehicle shipping companies — Wed, 21 Sep 2011 04:23:10 +0000

It’s a shame you don’t have a donate button! I’d without a doubt donate to this brilliant blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this website with my Facebook group. Chat soon!

By: Melanie

Melanie — Thu, 14 Jan 2010 17:56:03 +0000

Hi Shelley,

Do you already use an e-mail service to automatically send new blog entries, newsletters, and news about your services to current customers?

If not, check out AWeber.com, iContact, MyEmma, and others. This way, you can have regular “communication points” with customers - automatically.

Hope this helps.
Melanie, rembrandtwrites.com

By: Shelley Hunter (Gift Card Girlfriend)

Shelley Hunter (Gift Card Girlfriend) — Thu, 14 Jan 2010 17:40:37 +0000

Question - In addition to my website, I write a blog in which I talk about my expertise relative to current events–things that I also think are press-worthy.

Is it okay to forward the occassional blog post to demonstrate my expertise? If so, how would you suggest doing this?

I’d love some insight on this…

By: mullerjeanfrancois

mullerjeanfrancois — Fri, 04 Dec 2009 03:52:34 +0000

great site.

By: Melanie

Melanie — Thu, 03 Dec 2009 14:23:38 +0000

Good insights Stephanie and Shakira. Without value and a compelling subject line, it’s very difficult to get an e-mail opened these days!

Melanie, rembrandtwrites.com

By: BestBusinessMastery.com

BestBusinessMastery.com — Thu, 03 Dec 2009 14:14:23 +0000

Being specific in your subject line is key. You must put forward the most compelling information about your pitch so that the reporter will be enticed to open your email.

A best practice is to tell them what is contained in your email in the subject such as when writing a food columnist you would put in the subject “Recipe: Twice Baked Potato Au Gratin” that will surely win them over.

Shakira Brown, Co-Founder, http://BestBusinessMastery.com
Award-Winning PR and Marketing Expert

Best Business Mastery: “It’s like having a marketing department at your fingertips”

By: Stephanie Richards

Stephanie Richards — Tue, 01 Dec 2009 18:13:52 +0000

Another way to make sure your email is read by the media is to be sure to provide valuable information, and not marketing. An editor may not be interested in helping you promote your new product, but they might be interested in an article that is helpful to their readers. For instance, instead of sending a product announcement, consider sending a story idea that provides tips, for instance: “Three Inexpensive Holiday Gift Ideas for Pet Lovers.” The best way to gain coverage is to provide a resource or fill a need!

By: Melanie

Melanie — Mon, 30 Nov 2009 14:47:29 +0000

Thanks for your nice note. Glad to hear it has been working for you!

All the best,
Melanie Rembrandt, rembrandtwrites.com

By: King Sidharth

King Sidharth — Sat, 28 Nov 2009 02:14:20 +0000

Very True! Thats exactly what I do and always get noticed!:P