Are People Reading Your Blog?
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog.
Well, if you have a blog, or are wondering if you need one, you may have these questions:
• What’s the point?
Before you start writing, figure out why you want to have a blog. If you are just trying to jump on the social-media bandwagon, that’s not a good reason to start a blog.
However, if you are trying to share information, build communications with your customers or build buzz, a blog may help you. If this is the case, figure out what you want to accomplish with your blog, and create an action plan, or editorial calendar of pertinent content, to fulfill that purpose. Then, monitor results and make changes as necessary.
• Why aren’t people reading my blog?
Well, there may be several reasons for this.
First, do people know about it?
If not, send out regular e-mail announcements telling people about new entries. Check out www.aweber.com, www.webmarketingmagic.com, www.myemma.com, and others for help with automating this process.
Second, does your blog contain valuable content? Do you help your target audience get answers, information or current news?
If not, it may be time to revise your copy and focus on the benefits you have to offer.
Third, are you optimizing your blog for the search engines?
By including keywords your target audience is searching for online within your blog’s headline and body, you’ll attract a lot more readers. Also, list your blog with www.technorati.com and other sites that search for new blog entries.
• Is your site user friendly?
If you are using a content service, your blog may just be a bunch of sentences running together – making it very difficult to read.
People have a lot to review during the day, and if your competitor’s blog is more reader-friendly, guess who is going to get the site visits?
Try to write short sentences and paragraphs. Help readers get the information they need quickly and easily.
Now, these are just a few quick tips to help make your blog activities more worthwhile. After all, a few simple changes may be the difference between building customer relationships and wasting time and effort on content no one reads.
Do you need help with your public relations and SEO copywriting to boost sales, awareness and credibility? Please let me know here or at www.rembrandtwrites.com. I’m here to help!
October 23rd, 2009 at 8:03 pm
[...] StartupNation Blog » Blog Archive » Are People Reading Your Blog? [...]
October 24th, 2009 at 8:10 am
[...] StartupNation Blog » Blog Archive » Are People Reading Your Blog? [...]
October 24th, 2009 at 3:51 pm
Nice article, after readin this it gave me some hint on how to improve my blog. I had similar questions about why no one is reading my blod. now I know what I need to do to change that. Thanks.
October 24th, 2009 at 5:02 pm
Thanks for your comnments Robin. I’m glad this information was helpful!
All the best,
Melanie, rembrandtwrites.com
October 25th, 2009 at 11:36 am
Loved this brief informative article and suggest this reading for all newbies and of course my clients.
Thanks Melanie
Where is your Twitter link?
October 25th, 2009 at 12:48 pm
Hi Scott,
Thanks for your nice message. I’m on Twitter, I’m at http://twitter.com/RembrandtWrites
Melanie
October 26th, 2009 at 3:55 am
Informative, insightful and very timely. This is one useful posts for business players who would want to have a blog, or those who want to have a more prominent presence in the blogosphere.
October 26th, 2009 at 10:36 am
It’s importnat to use keywords at the post we’re writing, but they cannot brings a lot of traffic to our sites by themselves. More pages, meaning more posts, may over the course of time help us in this.
October 27th, 2009 at 5:33 am
very innovative idea about for attracting and catching the traffic thanks
October 28th, 2009 at 7:37 am
Content is key. If you provide your target audience with valuable information, you’ll increase site visits.
Melanie
November 3rd, 2009 at 6:33 pm
Hi,
Great article. I got a question. I submitted our newly created blog to technorati. It has been about 3 weeks now. How can I check what happened? Any ideas?
Adios Amiga!!!
Thanks
November 3rd, 2009 at 6:49 pm
Thanks for your nice note Erick. Have you set up your blog for automatic updates on Technorati? If so, Technorati will check your site on a regular basis for new entries, but you won’t hear anything from Technorati.
Melanie
November 4th, 2009 at 4:46 am
great information
thank you for this post
November 4th, 2009 at 9:21 am
Some of the major blogs cater difficult slangs and many times I have to use dictionary or wiki so I would like to add a hint that writing difficult slangs may haunt the readers. But this isn’t the case here. I would suggest people to write in a very easy and comprehensive way rather than using extremely professional English, they should use uncomplicated sentences.
November 5th, 2009 at 8:08 pm
Thanks landmanage. And UKWholesale, I agree. Simple with one specific message is always good!
Melanie, Rembrandt Communications