where do we send the products to , how do we get the right information . should we send it to the publicist?

this is great info but how do we get get the address for celebrities or whom should we send the products to ,publicist, manager .

Thanks for these great tips. My wife and I were actually discussing this very topic last night - how to secure celeb product placements - so this is very timely advice.

She and her 2 partners started a reusable bag biz a year ago (www.blueavocado.com). They’ve had some good early success locking up some regional & national retailers but it’s an uphill battle.

We both agreed that securing some celeb buzz & endorsements could lead to greater consumer demand for their bags and “pull through” more retailers rather than constantly having to “push” the product on them.

How’d you secure a spot on Oprah?

Thanks,
Bill

This is great information. Thank you for sharing it.

How do you go directly to the celebrity? Through their agent, publicist? How do you find this contact information?

Thank you!
Lisa

When I do a placement I typically send the items directly without going through a service. This avoids any upfront fees and my only expense is the product cost and shipping expense. As far as returns go, it really depends on your ability to follow the do’s and don’ts. I have seen some tremendous results from my placement efforts with my company, Glamajama. (visit http://www.glamajama.com for more info…to see our press) I can directly correlate my product seeding efforts as being key to building relationships with retailers such as Nordstrom’s and Barneys, media coverage on the Today Show, Early Show, and countless other regional publications that translated into a sizable uptick in sales.

All the Best,

Heather