Landing Page Tips - Part Three
This is the third and final post in a three-part series looking at ways that you can create Landing Pages for your website and marketing campaigns that get results. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
LANDING PAGE TIPS
#1. Minimize Load Time
Web pages that take a long time to load invite abandonment by the user. There have been countless studies done proving the importance of quick loading pages, so be sure to keep your pages clean and minimize the load time of your Landing Pages.
#2. Use “You” Language
Make your Landing Pages more effective by helping your visitors to visualize the relevancy of your offer by using “you” and “your” language (e.g., “Drive more revenue through your website”).
#3. Make It Easy
Assume that a percentage of visitors to your Landing Pages will be novices (or at least that they are not experts). As such, it’s important that you make your Landing Pages easy-to-understand, easy-to-navigate and easy-to-use.
#4. Optimize for Search
Remember that search engine algorithms read text as part of the evaluation of relevancy. So define a clear target keyword phrase for each Landing Page, include a few instances of the keyword phrase on the page, and avoid locking up all the text on your Landing Page in images or Flash.
#5. Check for Grammar/Spelling
Grammar and spelling mistakes make your company appear amateurish, and they build distrust in prospective customers. So, take the time and proofread your Landing Pages carefully.
These are just a few suggestions to help you construct great online Landing Pages that drive conversions. You can read the prior posts of this Landing Page Tips blog series on the following pages:
If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!
August 31st, 2009 at 3:17 pm
http://www.pricefalls.com
The auction initiates at the merchant’s predetermined price ceiling. Consumers may purchase the item during a “Catch it Before it Falls” period, in which the price remains at the ceiling. When utilizing this feature, the consumer decreases the risk of losing the item to a fellow shopper, and the merchant benefits from the most profitable sale. Once this period ends the item price begins to fall until the first—and winning—bid is placed, or the predetermined price floor is reached
August 31st, 2009 at 6:06 pm
These are great suggestions. A good landing page is key and making it user friendly, with great benefits clearly outlined, will pay off.
Tom Troughton http://www.startablogwebsite.com?CK
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September 4th, 2009 at 1:53 am
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