Comments on: Landing Page Tips - Part Two

By: Tom Now

Tom Now — Wed, 09 Sep 2009 12:55:51 +0000

Thanks for all the great feedback, everyone. Really appreciate it.

Paul, I totally agree with you about the videos. The user should have full control over whether to play them or not. It’s frustrating for site visitors when they lose control.

Team TRTTT, I agree. I am a huge believer in removing clutter.

Neil, thanks for the contribution. Each post in this series covers only 5 points, so I wanted to highlight some of the core fundamental ones. The tips of course could go on and on and on…there are many things that you can do with your landing pages beyond the 15 tips covered in this series. I agree with you that newer opt-in functionality is worth testing.

Thanks again everyone for all the comments.
-Tom

By: neil ferree

neil ferree — Wed, 09 Sep 2009 02:25:04 +0000

thought you would mention some of the newer IM tools being used more and more by the IM Pros (aka) slide-up opt-ins and “smart” opt-ins. while there are many who say these widgets are annoying and distracting, the fact remains, many of the major guys who are building massive lists use these tools on ALL of their LPs, squeeze pages or any pages in their pool.

By: Team The Rise To The Top

Team The Rise To The Top — Fri, 04 Sep 2009 16:49:39 +0000

Good tips I especially love the part about clearing the clutter and removing the navigation. By doing away with distractions it makes it easy for your customers to find what they are looking for and for you to get your point across!

By: Jane Stone

Jane Stone — Tue, 25 Aug 2009 17:35:50 +0000

Good pointers. I just wanted to add that in order to maintain consistency, the landing page should always have the same look and feel of the banner that brought the user to the landing page (or vise versa).

By: Daily Bytes: Digital Food for Thought – August 21, 2009 | BrandWorks

Fri, 21 Aug 2009 12:39:03 +0000

[...] Landing Page Tips – Part 2 [...]

By: Paul Sherland

Paul Sherland — Thu, 20 Aug 2009 22:28:13 +0000

Part II is also chock full of great ideas. On the video, it’s got to load and run only when requested by the site visitor. I’ve seen lots of attractive sites with video and sound that run when the landing page loads. It’s annoying and distracting and it slows down the page load.
Thanks for this info!
Paul

By: Linda

Linda — Thu, 20 Aug 2009 20:32:21 +0000

Great timing. I started working on a new landing page today! Was wondering about navigation. Your advice makes perfect sense.

By: Kip Marlow

Kip Marlow — Wed, 19 Aug 2009 18:27:49 +0000

Tom- great ideas. Will have to revamp our Entrepreneurs Club of America site. Looking forward to the next installment.

Kip Marlow
Co-President
TECA
440-946-3177