Landing Page Tips - Part One
This is the first post in a series covering Landing Page tips to help you improve the performance of your campaign or website Landing Pages. Follow these tips, and see your Landing Pages generate more leads, orders and sales.
Landing Page Tips
1. Send People to the Right Page
If your online marketing campaigns send everyone to the home page, you are missing out on the opportunity to customize your Landing Pages to resonate most directly with your prospective customers. Instead of the home page, direct people to a highly relevant page that ties in with the marketing campaign that drove them to the page.
2. Calibrate Your Headlines
Similarly, make sure that your Landing Page headline uses similar language to the page that drove the visit or the copy from the referring ad. It’s critical that you establish relevancy immediately when the visitor lands on the page.
3. Get to the Important Points Right Away
Readers will often skim a page rather than read word-for-word. They rarely read an entire page. Highlight your most important points at the top of the page.
4. Define a Single Landing Page Objective
Don’t try to do too much with a Landing Page. Instead, you’ll find more success by defining one, single objective and then applying a laser focus to achieving that objective on the page.
5. Test Like Crazy
Never assume anything about your Landing Pages. Instead, test, test and test some more. You can test colors, headlines, images, Calls-to-Action, text length, offers…the sky is the limit.
These are just a few suggestions to help you construct great online Landing Pages that drive conversions. Be sure to read the additional posts in this blog series on Landing Page tips as well, to be published later this month. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!
August 11th, 2009 at 2:31 pm
Great stuff. Looking forward to the next installment.
Kip Marlow
President
TECA
August 13th, 2009 at 10:52 am
One more point, they should load in super quick time.
Sometimes the landing page , which is home page have loads of links and information and it really slows down.
Ideal time less than 4 seconds
August 13th, 2009 at 11:07 am
That is something I should be watching. I been looking for this topic, I hope you can still find time to post more on this topic.
August 13th, 2009 at 11:23 am
I would also recommend that you optimize the content. Optimized content matters for Google AdWords Quality Scores and improves SEO. Landing pages are powerful if you have traffic.
Disclosure: We have just launched a new preditive content analysis application at https://optimizer.ecordia.com. Obviously we think content is crucial on landing pages for PPC and SEO work.
Analysis provides insight but must be paired with strong layout to have an effective landing page.
August 13th, 2009 at 11:48 am
Great post!
One other tip that may be obvious, but can sometimes be overlooked - take a look at what your competitors are doing on their landing pages for insights. Look for special offers and other calls to action that may be setting them apart.
August 13th, 2009 at 11:48 am
Landing pages are very important and not enough is written about them so thanks for this important resource. Here are a few additional tips that you can find under http://www.dynamicalsoftware.com/online/marketing which is a collective solution on web based marketing ideas; minimize visual distractions, reduce anxiety, enhance affinity, have a clear call to action. As a corollary to tip #2, use permalinks where the path contains calibrated keywords.
August 14th, 2009 at 10:56 pm
Hi Tom,
Nice article. Short, informative and to the point. I’d be interested to hear what you think about my company’s website: http://www.VirtualDatingAssistants.com. No problem if you’re too busy or can’t offer any basic advice for free. Keep the good information flowing!
Cheers,
Scott
August 15th, 2009 at 1:20 pm
Thanks to everyone for your great comments and additional suggestions. Remember, this is just Part One of a series on Landing Page Tips. Hold tight, and expect the next set of tips to be published on Tuesday, August 18th. I hope you find them to be as valuable as the first batch.
Scott, I’ll take a look at your website and follow up with feedback.
Thanks again,
Tom
August 18th, 2009 at 6:58 am
Scott, thanks again for your comments. I took a quick glance through your website. Very nice. Here are a few comments that I hope you find helpful in taking the site to the next level:
* Your home page has a LOT of text in a vertical block. Try breaking up the page with more visual elements to make it EASIER TO SCAN.
* You use the same exact image in the right column on every page. I recommend adding unique images that are relevant to the page on each page.
* The site does not contain any internal, contextual links. I would recommend adding these and building out content accordingly to ensure that site visitors get all the answers they are seeking.
* Ethically, I just have a question as to whether people should feel that it’s OK to have a service represent them online without disclosure.
* The site currently lacks the “WOW!” factor. Are there any value-adds that you can offer on the site that would be of great interest and relevance to your audience? That would get other sites talking about you and linking to you?
I hope that these comments are helpful.
-Tom
August 18th, 2009 at 9:57 am
Hi Tom,
I would appreciate if you offer some advise for my Website. I know you are super busy, but any insight will be great.
Please visit http://www.cyncz.com.
Thanks for your help,
Jaya
August 20th, 2009 at 5:19 pm
Hi Tom,
Great points all and some good comments too! I’ll get back to work on my website with some fresh ideas.
Thanks,
Paul
August 29th, 2009 at 5:07 pm
[...] Landing Page Tips - Part One [...]
September 7th, 2009 at 6:04 pm
Are your tips from http://101landingpagetips.com/ ? If not, this is a good resource as well.
September 9th, 2009 at 8:03 am
Thanks again everyone for all of your great feedback and comments.
Rick, of course not. The tips are based on my knowledge. I’ll check out the page you reference, though.
Everyone, please be sure to check out Part Two and Part Three of this blog series as well! Enjoy!
September 22nd, 2009 at 4:54 pm
I think what you have going is great, I personally have been on a conquest to find the best landing pages and who offers them. ad2action.com has some of the best designs I think! Just my personal opinion.
October 16th, 2009 at 5:06 pm
Hey! Thats is some Great information on landing pages, and was wondering if you have ever heard of ad2action.com. Since you understand how important it is to have a landing page, I thought you would be interested in a revolutionary marketing tool. Let me know what you think? And pass it on to your friends, because everyone can use it! Thanks for your time… Keep up the good work! http://www.yourowncapturepage.com
–Ad2Action.com
November 17th, 2009 at 7:51 am
It seems so simple. But when you try to put these 5 points together to make a page, it takes a lot of practice. Can you provide some examples of landing pages you think work well?