The Hymn Project Finds a Niche with Piano Hymns-Part Two
On Tuesday, we heard from Tasha Golden of “The Hymn Project,” www.thehymnprojectCDs.com. Here are more treat tips from Tasha on starting a business in a unique, niche:
What techniques have worked the best in bringing in new sales? Why do you think that is?
Most of our sales have come from our online accessibility; most of our customers find us through simple, Internet searches when they’re looking for a resource like ours. A nearly equal number come from simple word-of-mouth: one satisfied customer to the next.
This is likely because many of those who need this product can immediately recognize its value to them. If they need it, they’re already looking for it.On the other hand, word-of-mouth can function from the opposite angle: A lot of people who would use The Hymn Project simply haven’t thought to look for it.�
For instance, we’ve had several elderly customers who simply longed to hear some hymns they remember from childhood…so they were delighted to find out from friends (or their children) that something like “The Hymn Project” was available.
In addition, there are a lot of small churches and military chaplains that haven’t considered singing to CDs. If they hear of this as a possible solution, especially from a friend or colleague, they may jump on it. 
What one thing would you advise new entrepreneurs to be aware of when starting a new business today?
I would simply caution against independence and isolation. Talk to other entrepreneurs, and get lots of advice; it’s the best guardian against naivete!
While we knew we had a great idea, none of us had started a business before, and we had very naive ideas about how much money we needed to get started and how quickly we could pay our investors back. We’ve since made it a practice to seek advice constantly.
No matter what you’re doing, you can benefit from talking with a businessperson who’s been through the ropes: Someone who can offer advice and help you know what to expect. If you don’t know already know someone, organizations like SCORE provide a wealth of knowledge to entrepreneurs through FREE one-on-one consultations with older, successful businesspeople. So don’t be afraid to ask questions; you’re not expected to know everything — Even if it IS your business.
Great advice Tasha! Thanks, and we wish you all the best with “The Hymn Project.”
To find out more about Tasha and “The Hymn Project,” visit www.thehymnprojectCDs.com.
And if you have comments, questions or suggestions about your publicity activites and SEO copywriting, please let me know here or at www.rembrandtwrites.com. I’d love to hear from you! Thanks!
August 21st, 2009 at 12:11 am
I’d really like to start to learn how to play the piano, but I don’t know where to start. I have a piano that I can use every day. Do you have some training or tutorials that you’d recommend?
August 22nd, 2009 at 1:11 pm
Dear Learn to Play Piano,
You are definitely on your way! Having access to an actual piano so that you can practice everyday is a crucial first step. In my opinion the best way to learn how to play the piano is to find a piano teacher. You want to look for someone that will teach you one on one on a weekly basis. With a piano, a piano teacher and 20 minutes a day to practice you will be making beautiful music in no time!
October 5th, 2009 at 1:59 pm
Since practice make a man perfect so keeping these in mind you have to do lot of practice along with proper guidance of a teacher.
December 15th, 2010 at 3:09 am
Wow helpful steps
Thanks for the steps and points that you have provided