Comments on: Going Beyond the Website Conversion to Measure Success http://www.startupnation.com/business-blogs/index.php/2009/08/04/going-beyond-the-website-conversion-to-measure-success/ By entrepreneurs. For entrepreneurs. Tue, 14 Feb 2012 06:43:05 +0000 http://wordpress.org/?v=2.5.1 By: Beyond the Website Conversion, Google Tools & More! http://www.startupnation.com/business-blogs/index.php/2009/08/04/going-beyond-the-website-conversion-to-measure-success/#comment-27255 Beyond the Website Conversion, Google Tools & More! Tue, 11 Aug 2009 12:39:10 +0000 http://www.startupnation.com/blogs/?p=4588#comment-27255 [...] Going Beyond the Website Conversion to Measure Success Look beyond a single website conversion event to measure success. Aim at maximizing lifetime value to generate higher returns for your business. [...] [...] Going Beyond the Website Conversion to Measure Success Look beyond a single website conversion event to measure success. Aim at maximizing lifetime value to generate higher returns for your business. [...]

]]> By: Tom Now http://www.startupnation.com/business-blogs/index.php/2009/08/04/going-beyond-the-website-conversion-to-measure-success/#comment-27130 Tom Now Sat, 08 Aug 2009 12:22:11 +0000 http://www.startupnation.com/blogs/?p=4588#comment-27130 Merchant Account Pro - Thanks for your comments! Kim - Thanks for your comments and question. Your services seem fantastic for the small business, just what so many startups, home businesses and small business owners need. If the main conversion event on your site is a subscription purchase, then I believe you have a few options for looking beyond the single conversion event to generate incremental, long-term revenue. The first would be to offer two or three tiers of subscriptions. For example, you can add a VIP-level service. Then, you can approach businesses that initially sign-up for the regular service about upgrading to the VIP service at the appropriate time. Another option would be to identify complementary subscription services that your customers need, and explore cross-sell opportunities. You are right, though, that the key to long-term revenue capture with a subscription model is to keep your customers HAPPY. Nothing will beat that. Hope that this is helpful. -Tom Merchant Account Pro - Thanks for your comments!

Kim - Thanks for your comments and question. Your services seem fantastic for the small business, just what so many startups, home businesses and small business owners need.

If the main conversion event on your site is a subscription purchase, then I believe you have a few options for looking beyond the single conversion event to generate incremental, long-term revenue.

The first would be to offer two or three tiers of subscriptions. For example, you can add a VIP-level service. Then, you can approach businesses that initially sign-up for the regular service about upgrading to the VIP service at the appropriate time.

Another option would be to identify complementary subscription services that your customers need, and explore cross-sell opportunities.

You are right, though, that the key to long-term revenue capture with a subscription model is to keep your customers HAPPY. Nothing will beat that.

Hope that this is helpful.
-Tom

]]> By: Kim http://www.startupnation.com/business-blogs/index.php/2009/08/04/going-beyond-the-website-conversion-to-measure-success/#comment-27077 Kim Thu, 06 Aug 2009 23:22:28 +0000 http://www.startupnation.com/blogs/?p=4588#comment-27077 Building customer relationships is important, but what about services that don't really need repeat customers? For example, my company serves clients on an ongoing basis, sort of a subscription-only business model. I suppose the compelling reason to maintain customer relationships is to retain customers, not simply drive repeated business? Thanks for the article! I've been wondering about my site's conversion recently, so your advice was definitely needed! Building customer relationships is important, but what about services that don’t really need repeat customers? For example, my company serves clients on an ongoing basis, sort of a subscription-only business model. I suppose the compelling reason to maintain customer relationships is to retain customers, not simply drive repeated business?
Thanks for the article! I’ve been wondering about my site’s conversion recently, so your advice was definitely needed!

]]> By: Merchant Acccount Pro http://www.startupnation.com/business-blogs/index.php/2009/08/04/going-beyond-the-website-conversion-to-measure-success/#comment-26967 Merchant Acccount Pro Tue, 04 Aug 2009 16:31:00 +0000 http://www.startupnation.com/blogs/?p=4588#comment-26967 I would completely agree with this point. Conversion ratios are important, but how many customers you can make repeat customers is much more important. Having them buy from you time and time again is where the long term value of a customer comes from. I would completely agree with this point. Conversion ratios are important, but how many customers you can make repeat customers is much more important. Having them buy from you time and time again is where the long term value of a customer comes from.

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