23 Google Tools for Your Website
Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.
Here are some of the essential Google tools for your website to ensure that your website is very Google-friendly and that you are leveraging available resources to market your business online:
Google for Webmasters
A detailed overview of how Google indexes web pages.
The Google Channel on YouTube
A collection of more than one-thousand videos covering everything Google.
Google Webmaster Central
One-stop shop for webmaster resources.
Google Webmaster Tools
Detailed reports on your web pages’ visibility on Google.
Google Webmaster Tools Checklist
A checklist to help you get up and running quickly on Google Webmaster Tools.
Google Webmaster Central Blog
Official news on crawling and indexing sites for the Google index.
Google Webmaster Central Channel on YouTube
A collection of more than 100 useful videos.
Google Webmasters Help
A list of support resources.
Sitemap Generators
Tools to create XML sitemaps.
Google Business Solutions
A directory of Google services to help you market your business.
Google Local Business Center
Tools to help you get your business listed in Google and Google Maps.
Google AdWords
Create and run online ads for your business.
Google AdSense
Contextual advertising solution for web publishers.
Google Keyword Tool
Confirm keyword query volumes and research keywords for your website to target.
Google Trends
See trends in the way people are searching.
Google Insights for Search
Compare search volume patterns across geographic regions, categories and time frames.
Google Base
A database for you to submit online and offline content and products.
Google Product Ideas Blog
Updates from the Google product ideas team. See the future right now.
Google Analytics
Web analytics solution providing you with insights into your website traffic.
Google Website Optimizer
Web page testing and optimization tool.
Google Checkout
Secure checkout process similar to PayPal.
Google on Twitter
Follow Google on Twitter.
Google Webmaster Central on Twitter
Get the latest updates from the Google Webmaster Central team via their Twitter feed.
These are just a few resources to help you create and promote a great website that drives your business growth. If you need additional help, feel free to leave a comment below. Thanks!
July 28th, 2009 at 9:42 am
I believe Google Analytics is probably their most valuable tool. The amount of stuff that service can provide you, the amount of detail and data, can make the difference if your business is a failure or a HUGE success. The service is simply awesome and I can’t believe how we made it all those years without it.
None of the other services will do you any good if you can’t track your efforts!
July 29th, 2009 at 4:52 am
Thanks a billion buddy. This is news to me. Very useful
links.
July 29th, 2009 at 6:33 am
Merchant Account Expert - Agreed that implementing web analytics is a critical endeavor for any business. The insights that you can glean from the data is truly remarkable.
Malathy - Thank you for the feedback. Happy to see that the info is useful!
-Tom
August 4th, 2009 at 8:26 am
I love the article. I would offer up two books for review at Amazon or any of the other book stores. Googlepedia ultimate resources 3rd edition,and Google the missing manual. Check out the reviews on Amazon. Thanks you for the info
August 8th, 2009 at 7:31 am
Paul - Thanks for the suggested resources!
My list above focuses on resources that are useful to the small business owner or marketer. The book Googlepedia is more a general guide for anyone looking to use the breadth of Google resources, business-related or not. Same with Google: The Missing Manual. And the latter was published in 2005, and so outdated as far as what Google currently offers. If I were to choose among the two, I’d go with Googlepedia.
August 11th, 2009 at 7:39 am
[...] 23 Google Tools for Your Website Check out these 23 resources from Google to increase the performance of and to promote your website. [...]
August 18th, 2009 at 5:02 pm
Google rocks!
The only problem with all that google offers is trying to find it and learn how to use it.
Paul, thank you for sharing some GREAT resources here.
They will help me tremendously.
Mr. Twenty Twenty
That guy who really did change his name to the number of perfect vision, because YOU living YOUR VISION matters!
June 15th, 2010 at 10:17 am
A human beings begins cutting his perceptiveness teeth the earliest often he bites out more than he can chew.