7 Tips for Better Product Pages
For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you.
Make the Product Stand Out
Designate an area of the page for product display only. Give prominence on the page to the product. Include white space. Ensure that other elements on the page are clearly delineated from the product display area.
Use High Resolution Images
If you are selling a product, do not go cheap on photography. Use sharp, high resolution photography that truly highlights your products. If possible, include multiple images revealing close-ups or different angles.
Show Products in Context
In addition to (or in place of) a stand-alone product image, how about showing your product in action? Demonstrate what it would look like in someone’s actual life. For example, you could show dress shirts on models both at the office and at home with the family.
Highlight the Benefits
This is really Marketing 101 – sell the sizzle, not the steak. What’s in it for your prospective customers? Clarify how they benefit by purchasing your product, and make sure it’s something they care about.
Offer Lots of Detail
If site visitors make it all the way through your site to one of your individual product pages, they are likely candidates to make a purchase. Make it easy for them by providing easy access to as many product details as they want, including any available product options.
Allow Questions
Prospective buyers often have last-minute questions prior to pulling the trigger and making the purchase. So, accommodate their needs and offer them more than one way to contact you easily to get their questions answered.
Include Related Items
Instead of seeing your page as a “product page,” start seeing it as a “solutions page.” In buying your product, what is the site visitor really trying to achieve, and how can you help them achieve that even further? For example, a rock climber interested in your amazing rock climbing footwear might also be interested in those new carabiners you just got in. Or, someone purchasing a yoga mat may also be interested in one of the yoga DVDs that you offer.
These are just a few tips to help you create great web pages that drive your business growth. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!
July 7th, 2009 at 3:51 am
[...] 7 Tips for Better Product Pages (Here are 7 tips for any small business selling products online to improve the product pages within your website to drive more sales.) [...]
July 7th, 2009 at 5:38 am
Good article, concise, and informative, thanks.
July 7th, 2009 at 8:46 am
One of the best tips I could personally give is, don’t make the product page look like a typical squeeze page!
I see so many pages trying to sell an ebook, where they have a narrow center aligned column, a few fake testimonials and big, red text.
July 7th, 2009 at 8:29 pm
I have to agree with Ross about that. It’s too easy to get caught up with trying to sell sell sell, and next thing you know it’s junk. Look at the kings for examples. Best ebay sellers or amazon.
July 8th, 2009 at 9:08 pm
Great tips. Nice and simple. Thanks!
July 9th, 2009 at 10:57 am
Once again you hit the nail on the head with valuable information.
One of the things we are planning on adding to our product page once our redesign goes into effect is a sample audio and video link so the visitor can sample our products.
July 22nd, 2009 at 6:37 am
I agree with Ross and Rob: after doing all this, step back and ask yourself if you’d be convinced by it.
If you don’t buy it, either because it’s too cheesy, or too flashy - just use common sense and repair.