Keep Your Business Sizzling This Summer
Hi everyone, I am the other face you see in the picture on the far left. My name is Sarah Benner and I am a Senior Marketing Manager at VerticalResponse. I’m going to be contributing to this blog along with Jenna Jantsch.
Summer is here, believe it or not! The sun is shining (in most places anyway) and the iced tea and lemonade are flowing. While it can be a very busy time if you’re selling ice cream or pool cleaning services, it can be a slow season for many businesses. During the summer months, a lot of people go away on vacation or simply take time off to relax.
Just because it’s summer, doesn’t mean your business has to suffer. Get creative and try at least one new thing this summer, if not more. Below are some ideas for summer marketing you can use to heat up your business this season!
Fun Summer Marketing Ideas for Your Business:
- Promote summer offers such as 4th of July, School’s Out Special, Summer Sale, Back to School Sale or Labor Day specials.
- Develop summer discount campaigns. Consider reducing prices or offering package/bundle deals to generate a higher volume of sales activity.
- Launch a December holiday program in July and encourage customers to start their holiday shopping.
- Get the word out on your summer specials through Social Media. Post hosted versions of your summer email campaigns on Twitter or your Facebook business page.
- Break through to more people with direct mail postcards. There are a lot of sun and fun distractions this time of year that may keep people from reading all their email. Get the attention of the 70-80% of people who may not open your email by sending a postcard with your summer specials.
- Start a loyalty program. Reward your customers for repeat business and encourage them to come back.
What summer ideas have worked for your business? We want to hear them so share your ideas below!
Sarah Benner, Senior Marketing Manager, VerticalResponse
June 27th, 2009 at 2:06 am
You gave great information.
In summer season, doing business is really good one.
Some people doing business in summer season without wasting time..
June 30th, 2009 at 4:23 am
Darren is a powerhouse marketer. He has helped countless people from around the world make CASH, and lots of it… FAST! Darren developed an Infinite Income Plan that allows people to earn Instant Big Ticket commissions. Check out his FREE Report for details. The next step is up to you. Let me quietly suggest to you, you take it now.
June 30th, 2009 at 10:52 am
Hey,i am a whoelsaler,i sell the things with drop shipping,welcome to contact with me.Thank you.Email:Penny_409696@yahoo.com.
July 18th, 2010 at 10:20 pm
the dropshipping business is also great as long as you can find a great supplier.”**
November 22nd, 2011 at 4:40 am
I’m not great with html, but I think there’s a simple way to add a byline to the beginning of my blog posts under the title. Is there anywhere I can find a step-by-step guide on how to do this?. The blog is set up on Wordpress, and is using the pilcrow theme - I hope this helps?.