Making Newsletter Topics Fun for Readers
I just received one of my favorite newsletters today. It is from a chiropractor I went to awhile back, her newsletter is full of the new happenings at the office but it also contains a monthly fun fact (usually something totally cool you learn about your arm or leg) and a healthy recipe.
Newsletters are the reason why people keep coming back from more. I know exactly where I am going the next time I need a chiropractor. This is your chance to engage your audience, think about connecting with each person.
Fun Newsletter Topic Ideas:
A Message from the Expert: Pick a topic you know a lot about. This is a great way to insert some of your own personality in your newsletter while also providing a benefit to your readers as funny or practical as it maybe.
Customer Testimonials: Try a simple quote from a happy customer about how you helped them or a link to a video testimonial that you host on YouTube. Switch it up in each newsletter so your customers know they weren’t staged.
Event Schedule: Link to the event page on your website or directly to an industry event you plan to attend. What about carrying a bag of prizes with you and making it a Where’s Waldo game for people to come find you.
Quick Fact: What’s the most popular selling product last month? What do your customers view as the greatest challenge for them next year? Who was the employee of the month?
Newsletters are a great way to get in front of your customers on a regular basis. Make sure to keep the information fresh and relevant to keep them coming back for more.
Jenna Jantsch, Marketing Specialist, VerticalResponse
June 11th, 2009 at 11:32 am
Yes,Yes,Yes! These are great examples of ways to have an effective Newsletter. Although we haven’t sent any out just yet our first one is full of useful information.
June 11th, 2009 at 1:31 pm
Great list - - another effective topic I have found is a “top 5″ or “top ten list” as readers tend to gravitate towards information that is highly organized.
June 11th, 2009 at 1:42 pm
Dave - Top 5 or Top Ten List are great ideas, we always get a huge response to them - I will add them to my list!
July 12th, 2010 at 11:19 pm
my dad is a chiropractor and he often amazes me how he could treat my sprains.`..
August 4th, 2010 at 8:20 pm
Newsletter ideas…
It is a lot better to have some newsletter ideas at hand when working on your own newsletter. This can be quite helpful for you because it saves a lot of effort and time as well. It saves over thinking matters since they have already been well thought …
October 7th, 2010 at 1:49 pm
the chiropractors on our area are quite good, i love to learn their trade secret`*.
January 29th, 2012 at 4:04 am
Hello.This article was extremely fascinating, particularly since I was searching for thoughts on this topic last couple of days.