Comments on: How Not to Write a Subject Line http://www.startupnation.com/business-blogs/index.php/2009/06/04/how-not-to-write-a-subject-line/ By entrepreneurs. For entrepreneurs. Sun, 27 May 2012 02:00:42 +0000 http://wordpress.org/?v=2.5.1 By: Arti Sharma http://www.startupnation.com/business-blogs/index.php/2009/06/04/how-not-to-write-a-subject-line/#comment-24028 Arti Sharma Wed, 10 Jun 2009 22:34:16 +0000 http://www.startupnation.com/blogs/?p=4540#comment-24028 I really enjoyed reading the post and to add to this post - your subject line must match the body of the email message/ newsletter as it builds trust and credibility with the recipient. Also as a best practice testing your headline and then using the one with higher conversion rate is highly preached by Email Marketing Gurus. Again, there are a lot of myths about the number of words/ characters in an email subject line, but as I said ideal industry standard is 50 characters at the maximum and again if you have time and resources then test the headline that gets you most open and read rates and use that headline for your email marketing campaign. I really enjoyed reading the post and to add to this post - your subject line must match the body of the email message/ newsletter as it builds trust and credibility with the recipient. Also as a best practice testing your headline and then using the one with higher conversion rate is highly preached by Email Marketing Gurus. Again, there are a lot of myths about the number of words/ characters in an email subject line, but as I said ideal industry standard is 50 characters at the maximum and again if you have time and resources then test the headline that gets you most open and read rates and use that headline for your email marketing campaign.

]]> By: Scott Trevisan http://www.startupnation.com/business-blogs/index.php/2009/06/04/how-not-to-write-a-subject-line/#comment-23870 Scott Trevisan Fri, 05 Jun 2009 13:50:24 +0000 http://www.startupnation.com/blogs/?p=4540#comment-23870 Hello, I really enjoy the reading. I think subject lines are very important. I always have the subject line correspond with my e-mail. Scott Hello,

I really enjoy the reading. I think subject lines are very important. I always have the subject line correspond with my e-mail.

Scott

]]> By: laura http://www.startupnation.com/business-blogs/index.php/2009/06/04/how-not-to-write-a-subject-line/#comment-23869 laura Fri, 05 Jun 2009 13:06:53 +0000 http://www.startupnation.com/blogs/?p=4540#comment-23869 ok, sorry, but we're talking a business email, right? why would you ever ever EVER have any of those as subject lines? And we're talking an "email campaign" as in mass unsolicited emailings, right? so why why why would anyone who is admittedly a borderline spammer to begin with want a subject line that makes you sound like an Indonesian spammer? ok, sorry, but we’re talking a business email, right? why would you ever ever EVER have any of those as subject lines? And we’re talking an “email campaign” as in mass unsolicited emailings, right? so why why why would anyone who is admittedly a borderline spammer to begin with want a subject line that makes you sound like an Indonesian spammer?

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